Senior Marketing Manager, Wellspect US

Requisition : [[]]

Wellspect Healthcare is a leading global provider of innovative medical devices that help people suffering from urinary retention or chronic constipation. More than 1,000 employees around the world are dedicated to making a difference to people who need our products and services. Wellspect is one of the worlds’ leading manufacturers of intermittent urinary catheters, with LoFric® as the most known brand.

As a help to those with chronic or severe constipation Wellspect has developed what likely is the world’s most advanced irrigation system, Navina™, combining a high degree of user convenience, clinical effectiveness and connectivity into one smart system. Wellspect strives to become climate neutral and leave the smallest possible environmental footprint.

The company, with headquarters in Mölndal, Sweden, is present in more than 30 countries, and part of Dentsply Sirona, the worlds´ largest manufacturer of professional dental technologies. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Visit  and  for more information.

This role follows a hybrid work schedule and requires employees to work onsite a minimum of three days per week at either our Charlotte, NC or Braselton, GA office.

The Senior Marketing Manager is responsible for leading the development and execution of the U.S. marketing strategy across Wellspect's continence care portfolio, including urinary incontinence, urinary retention, and bowel management solutions. This role partners closely with global marketing while translating global strategy into locally relevant commercial initiatives that drive market growth, customer adoption, and business performance.

The Senior Marketing Manager develops portfolio strategy, product positioning, customer segmentation, messaging, and go-to-market plans across multiple channels, including healthcare providers, distributors, durable medical equipment (DME) partners, and direct-to-patient commerce. This individual leverages market insights, competitive intelligence, and customer needs to identify growth opportunities and shape commercial priorities.

This role also provides strategic leadership for product launches, lifecycle management, sales enablement, and integrated marketing campaigns. Success requires close collaboration with sales, market access, medical affairs, regulatory, customer service, and global marketing teams to deliver exceptional customer experiences, shape long‑term commercialization strategy, and achieve key commercial objectives.

• Leads the development and execution of the U.S. commercial marketing strategy across the Wellspect continence care portfolio, including Surity (urinary incontinence), LoFric (urinary retention), and Navina (bowel management).
• Develops portfolio growth strategies, product positioning, customer segmentation, and value propositions that drive commercial performance across healthcare provider, DME, distributor, and direct‑to‑patient channels.
• Translates customer insights, market dynamics, competitive intelligence, and business objectives into actionable marketing strategies and portfolio priorities.
• Identifies new market opportunities and recommend strategic initiatives to accelerate market penetration, customer acquisition, and long‑term portfolio growth.
• Leads commercialization planning and execution for new product launches, line extensions, and lifecycle management initiatives, ensuring successful adoption across all customer segments.
• Develops and continuously refines product positioning, messaging, competitive differentiation, and customer value propositions across the portfolio.
• Partners with Sales to develop channel‑specific growth strategies, customer engagement plans, and commercial initiatives that increase adoption and market share.
• Develops strategic relationships with key DME partners and identify opportunities to strengthen channel performance and customer access.
• Builds and maintains relationships with key opinion leaders (KOLs), healthcare professionals, advocacy organizations, professional societies, and strategic industry partners to strengthen Wellspect's…