Digital Advisor

Join Us at New Plymouth District Council! Tūhono mai ki Te Kaunihera-ā-Rohe o Ngāmotu!

We're on the hunt for a talented Digital Adviser who knows how to turn great ideas into engaging digital content. You’ll lead the way on social, bring a strong strategic lens, and help shape how we connect with our community online. If you’re equal parts creator and adviser, and love working across multiple brands and priorities, we’d love to hear from you.

Te Kaunihera-ā-rohe o Ngāmotu
- New Plymouth District Council (NPDC) is shaping the future of our district. We're here to serve our community and create a place where people love to live, work and visit. Guided by the principles of Te Tiriti o Waitangi, we're committed to building strong partnerships that honour and celebrate our rich cultural heritage.

At Te Kaunihera-ā-rohe o Ngāmotu, we're proud to be an inclusive and dynamic organisation that values people, creativity and progress. If you're passionate about making a real impact and being part of something bigger, this is the place for you.

This is your chance to step into a key digital role at the heart of how New Plymouth District Council connects with its community.

As our Digital Adviser, you’ll join our award-winning team and lead the creation and delivery of engaging, audience‑focused content across our social media channels and digital platforms. From capturing moments at major events to shaping how we show up online every day, you’ll play a central role in telling the stories of our district.

You’ll be responsible for managing high-profile channels, planning and delivering content that balances proactive storytelling with real‑time responsiveness, and using data and insights to continually improve performance. Alongside this, you’ll provide trusted advice to teams across Council, helping lift digital capability and ensure campaigns are integrated, effective, and aligned to our wider strategy.

This role offers a strong mix of hands‑on content creation and strategic influence. While your primary focus will be social and content, you’ll also have the opportunity to contribute to broader digital activity, including supporting paid campaigns and website content alongside our wider team.

Because our business units host events outside of standard business hours, flexibility is essential. This role requires occasional evening and weekend work to support events and ensure successful delivery of marketing and communications activities.

If you’re someone who thrives in a fast‑paced, highly visible environment, enjoys working across a wide range of stakeholders, and is motivated by making a real impact in the community, this is a role where you can genuinely make your mark.

Core responsibilities will include:

• Lead and manage NPDC’s key social media channels, ensuring consistent, high-quality and audience‑focused brand styles
• Develop and implement social media and digital content plans aligned with organisational priorities and campaign objectives
• Create compelling content across a range of formats (copy, photography, video) for social media and digital channels
• Manage and maintain a structured content calendar, balancing proactive and reactive content to maximise engagement and relevance
• Monitor, analyse and report on digital performance, including audience behaviour, engagement and reach; use insights to inform optimisation and continuous improvement
• Provide expert digital marketing advice to business units, influencing campaign planning and lifting overall digital capability across the organisation
• Manage public engagement across digital channels, including responding to enquiries and navigating sensitive or complex interactions in a timely and professional manner
• Support integrated marketing campaigns, working collaboratively across teams and identifying opportunities to grow reach and engagement
• Provide support to wider digital activity as required, including contributing to paid digital campaigns and website content updates in collaboration with the Senior Digital Adviser
• Other duties as required