Senior Link Building Specialist

Senior SEO Specialist – Link Building & Digital PR

Farahi Law Firm is a California personal injury law firm competing in one of the most aggressive organic search markets in the country.

For us, authority is a major growth lever. This is a senior, hands-on SEO role focused specifically on link building, digital PR, and off-page authority. You will own our off-page SEO strategy end to end—from prospecting and outreach to securing high-quality editorial placements and measuring their impact.

You will work across both our English and Spanish properties, build authority around our priority practice areas and California markets, and mentor our existing Link Builder to raise the quality and effectiveness of our link acquisition efforts.

This is not a technical SEO role. Our in-house development team handles technical SEO implementation and site fixes. Your focus is building the authority that helps our content and pages compete.

Link Acquisition & Digital PR

• Own the off-page SEO roadmap, including target pages, anchor strategy, link velocity, and authority goals by practice area and city.
• Personally prospect, pitch, negotiate, and secure high-quality editorial placements.
• Build relationships with legal directories, local news outlets, community organizations, industry publications, universities, associations, and other relevant publishers.
• Run digital PR and expert-source campaigns similar to HARO/Qwoted, positioning firm attorneys as credible sources for journalists and publishers.
• Develop linkable assets in partnership with the content team, including original data studies, safety and claims research, local resource hubs, and statistics pages.
• Create and optimize outreach sequences, pitch angles, and follow-up processes that generate repeatable placements.
• Build and maintain a pipeline of publishers, journalists, editors, and other relevant contacts.

Local & Geographic Authority

• Build citation and local authority for California service-area pages and Google Business Profiles.
• Identify sponsor ships, community events, partnerships, and local opportunities that can generate legitimate editorial links and brand mentions.
• Coordinate with marketing, events, merchandise, and vendor teams to ensure sponsor ships and partnerships translate into meaningful online visibility and links.
• Identify opportunities to strengthen authority in priority California cities where competitors are outperforming us.

Quality Control & Risk Management

• Establish and enforce a clear quality standard for every acquired placement.
• Evaluate opportunities based on real traffic, editorial standards, topical relevance, domain quality, and long-term SEO value.
• Avoid PBNs, link farms, manipulative link schemes, and placements that could put the domain at risk.
• Conduct ongoing backlink audits and identify potentially toxic or spammy links.
• Monitor competitor backlink profiles and turn link gaps into actionable prospecting opportunities.
• Stay current on Google's link spam policies and evolving off-page SEO best practices.

Team Leadership & Reporting

• Mentor and guide our existing Link Builder, including reviewing prospect lists, outreach quality, follow-up processes, and acquired placements.
• Establish clear standards and expectations for link acquisition.
• Report monthly on qualified links acquired, referring-domain growth, authority movement, and ranking impact.
• Work closely with the SEO Content Lead, English and Spanish writers, and reporting team to ensure on-page and off-page strategies support the same priority pages.
• Use data to evaluate what is working, what is not, and where we should invest additional effort.

First 30 Days

• Complete a comprehensive backlink and competitor gap audit for our English and Spanish properties.
• Deliver a prioritized 90-day link acquisition roadmap with named targets and page-level goals.
• Establish and document a clear placement quality standard.

First 60 Days

• Have an active outreach pipeline with a documented prospect list and tracked response rates.
• Secure the first placements on priority pages.
• Begin toxic-link identification and cleanup.

First 90 Days & Ongoing

• Consistently meet an agreed monthly…