Global Product Marketing Manager - IT Systems

Position Summary:

• The Global Product Marketing Manager - IT Systems serves as an expert for the IT Systems portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning.
• This role is responsible for developing the marketing strategy, including, but not limited to value propositions, creating marketing collateral, sales enablement, go-to-market plans, events, and campaigns.
• They are the strategic lead when planning and executing Marketing initiatives that drive business and revenue goals.

• Own product COE relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across the portfolio.
• Develop comprehensive product launch and program plans for new and existing products that drive a solutions marketing mindset across the business unit.
• Act as first layer subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for IT Systems.
• Own product messaging & expertise that drive product campaigns - drive depth of knowledge in external product communications, promotion and sales enablement.
• Competitive analysis and positioning strategy
• Research market trends, industry trends, and competitive landscape.
• Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.
• Work closely to enable sales teams via training materials and tools for solutions.
• Develop sales tools and materials, including presentations, brochures, and case studies.
• Assist in creating sales strategies and tactics to effectively position and sell solutions.
• Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
• Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.
• Support regional marketing programs to address market opportunities and customer needs.
• Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other.
• Other duties and responsibilities as assigned.

• Minimum 5 years' experience in product marketing, engineering, or product management for B2B in a technical industry.
• At least 3 years in a technical industry (data centers is a plus).
• Engineering background a plus.
• Strong presentations and public speaking skills.
• Experience with data analysis and ability to effectively communicate findings while tailoring to a variety of different audiences.
• Ability to create value propositions and messaging strategies.
• Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
• Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results.
• Highly collaborative, able to work across functional teams.
• Must be able to prioritize many projects and work well under pressure.
• Proactive communicator with strong attention to detail.
• Ability to pick up technical concepts quickly.
• Enthusiastic and persistent problem solver.
• Excellent organizational skills and process-oriented.
• Strong written and verbal communication skills.
• Self-motivated; comfortable owning processes/projects and seeing them through to completion.
• Knowledge of data center software/hardware solutions and industry trends.

• None.
• Time
  
  Travel Required:
  
  10%.

• Safety.
• Integrity.
• Respect.
• Teamwork.
• Inclusion.

• High-Performance Culture.
• Customer Focus.
• Operational Excellence.
• Innovation.
• Financial Strength.

• Own it.
• Act with urgency.
• Foster a customer-first mindset.
• Think…