Sales Engineer PFA

About the position

To plan and carry out direct sales activities, to maintain and develop sales of equipment product range for major account and specifiers, in accordance with agreed plans and budgets. This role involves developing new markets and customers and includes extensive traveling in the region.

Plan and carry out direct marketing and sales activities in conjunction with agreed budgets (Order intake, Sales, Gross Margins)

Achieve sales related budgets and focus on growth opportunities in entire region (southern and Eastern Africa)

Maintain and develop existing and new customers through planned individual visits and liaise with internal order-processing staff.

Increase market penetration and coverage – by regular face to face meetings and interaction with customers and potential customers (Maintain iBase customers and Business Development)

Carry out market research on competitors and market surveys

Plan, organize, lead, control and own complete sales cycle – Initial customer contact to Service Level Agreement post project execution.

Maintain customer and opportunity database on GEA SharePoint and record all sales activities on the Customer Relationship Management platform (CRM)

This position requires a self-starter in order to complete tasks in a timely manner

This position requires an individual with a mindset focused on continued improvement (“Hunter” mindset)

Develop ideas and create offers for sales and marketing to all accounts. Respond to and follow up sales enquiries by telephone, e‑mail and personal visits.

Maintain and develop existing and new customers through planned individual account support, and liaison with internal order‑processing staff.

Monitor and report on activities and provide relevant management information.

Carry out market research, competitor and customer surveys.

Liaise and attend meetings with other company functions necessary to perform duties and aid business and organizational development.

Attend training to develop relevant knowledge and skills.

Liaise with relevant personnel in ordering, transporting, delivering and installation of equipment.

Create a network of contacts across various disciplines that will provide advice on what resources are available both within and outside the organization.

Min 3 years' Technical, Sales or Marketing tertiary qualification (Degree or Diploma).

Min 5 years’ relevant experience in similar functions.

Significant front sales experience, in a technical environment.

Deep practical know‑how of the complete sales process within a multinational company (e.g. ordering, pricing, CRM).

Proven skills in international negotiation & contracting with customers in multiple countries.

Strong understanding of corporate finance and performance management principles.

Technical sales experience in the Food Processing, Slicing, and Packaging industry will be an advantage.

GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.