Senior Account Manager, Defence & Security

Senior Account Manager, Defence & Security

We are looking for a Senior Account Manager, Defence & Security to join our EMEA Export Team in Germany or Finland.

Do you want to have a positive impact on the way people live an active and adventurous life? At Suunto, we build the most reliable and robust products that our consumers take to their adventures in the deepest oceans and the highest mountains. Ready to join the adventure? Keep on reading!

As a Senior Regional Sales Manager (m/f/d) Defence & Security, you will be responsible for driving sales growth in the Defence & Security segment across your region. You will primarily work with the Export Team, Product Management, and cross‑functional stakeholders, as well as external partners such as armed forces, defence contractors, system integrators, and distributors.

You are expected to develop and execute sales strategies, manage key accounts, and win new business in complex, long‑cycle environments. This role requires approximately one week of travel per month.

• Develop and execute regional sales strategies to achieve order intake, revenue, and margin targets
• Identify and win new opportunities with defense forces, government agencies, and industry partners
• Manage and grow key accounts, including framework agreements and long‑term programs
• Own the full sales cycle from prospecting to contract closure and handover
• Build strong relationships with senior stakeholders across commercial, technical, and executive levels
• Coordinate and manage channel partners and distributors
• Monitor market trends, competitor activity, and defence programs
• Ensure compliance with export control regulations and procurement requirements
• Represent Suunto at trade fairs, industry events, and customer demonstrations
• Maintain CRM pipelines, forecasts, and account plans

• Bachelor’s or Master’s degree in Business Administration, Engineering, Defence/Security Studies, or other suitable field
• Minimum 5–8 years of experience in B2B/B2G sales within defence, security, aerospace, or high‑tech industries
• Strong sales and negotiation skills with a proven track record in complex projects and long sales cycles
• Understanding of government procurement processes, public tenders, and defence programs
• Good communication skills in English; additional languages are a plus
• Willingness to travel frequently
• Existing network in the defence/military sector is an advantage
• Experience with CRM tools and MS Office

To succeed, you are a proactive and analytical sales professional who thrives in complex environments and long sales cycles. You combine a strong hunter mentality with structured account management and are comfortable navigating defence procurement processes and stakeholder landscapes. You are hands‑on, pragmatic, and a self‑starter who communicates effectively at all levels. You build trust quickly, manage multiple stakeholders, and consistently deliver measurable business results.

At Suunto, you'll immerse yourself in the dynamic world of consumer wearables, where we constantly experiment with cutting‑edge technologies and develop innovative products and digital solutions. You will join a versatile global work environment surrounded by passionate colleagues in the heart of the sporting world. We strive to create a workplace with an atmosphere of passion and adventure.