Demand Generation Specialist

GMS is expanding our Revenue Operations team! One of the nation’s leading PEOs is looking for a high‑performing professional to accelerate growth and turn demand into revenue as our Growth Demand Generation Specialist in Richfield, OH
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What’s a PEO?

A Professional Employer Organization helps businesses grow by handling payroll, benefits, workers’ comp, and HR. It’s a $176B+ industry growing at ~14% annually and serving 2–3 million employees nationwide.

Why You’ll Love It Here:

• $70K-$80K base salary depending on experience/location
• 3 weeks PTO + 8 paid holidays
• Full benefits:
  Medical (with HSA match), FSA, Dental, Vision, 401(k) match, Disability, EAP, and more!
• Mileage, cell phone and other reimbursement plans
• Top‑tier training + Leadership Academy for internal growth opportunities
• Hybrid/flexible scheduling earned with tenure + performance

Our Ideal Growth Demand Generation Specialist:

• Bachelor’s degree in Business, Marketing, Communications, Analytics, or related field
• 3-5 years of professional experience or an equivalent combination of education/experience
• Preferred experience in Revenue, Sales, or Marketing Operations, Business Analytics, or related role
• Experience with Zoom Info, Hub Spot, Pardot, or related marketing automation platforms preferred
• Proficiency in Microsoft Excel; experience in Salesforce or a similar CRM preferred
• Enjoys using data to tell a story and drive better business decisions
• Can balance strategic thinking with hands‑on execution
• Has a desire to make a measurable impact on company growth

What You’ll Do:

As our Growth Demand Generation Specialist, you’ll help bridge the gap between demand generation and sales execution by:

• Leveraging data, technology, and operational excellence
• Owning and optimizing the operational handoff between Marketing and Sales to ensure leads are routed, qualified, and followed up on quickly and consistently
• Managing and enhancing our AI‑powered BDR platform, including workflows, sales cadences, performance monitoring, user adoption, and ongoing optimization
• Collaborating with Technology and Revenue Operations teams to ensure CRM data integrity, campaign tracking accuracy, and reliable reporting
• Analyzing pipeline growth, funneling conversion rates, sales velocity, win/loss trends, and productivity metrics to identify growth opportunities
• Developing and maintaining dashboards and reporting that measure pipeline contribution, revenue attribution, conversion performance, and sales effectiveness
• Supporting forecasting processes through pipeline management, opportunity hygiene, and CRM best practices
• Identifying operational bottlenecks and recommend improvements that increase conversion rates and sales productivity
• Creating and maintaining process documentation, playbooks, and standard operating procedures that support scalable growth