Vice President - Outreach Sales & Marketing

Job Description

The Vice President (VP) of Outreach Sales & Marketing is responsible for developing and executing the commercial strategy for the laboratory outreach business. This executive leader drives revenue growth, expands market share, strengthens client relationships, and oversees all sales and marketing functions. The role collaborates closely with laboratory operations, client services, finance, compliance, and executive leadership to ensure achievement of strategic and financial objectives while maintaining exceptional client satisfaction.

Serving as a member of Compu Net’s Executive team, the Vice President of Sales & Marketing will assist with organizational strategic initiatives and provide leadership throughout the company.

• Serve as a key member of the executive leadership team, providing recommendations to the President on growth opportunities, market expansion, strategic partnerships, and commercial investments.
• Present monthly and quarterly business reviews to the President, including revenue results, key performance indicators, customer insights, and corrective action plans as needed.
• Partner with the President and executive leadership team to develop and execute the organization’s strategic plan and annual operating objectives.

• Develop and execute the organization’s sales and marketing strategy to achieve revenue, profitability, and growth targets.
• Identify and evaluate new market opportunities, service lines, partnerships, and geographic expansion initiatives.
• Establish annual sales goals, marketing objectives, and key performance indicators (KPIs).
• Provide market intelligence regarding industry trends, competitor activities, payer dynamics, and emerging laboratory services.
• Lead, mentor, and develop high‑performing sales teams focused on physician practices, hospitals, health systems, long‑term care facilities, employer groups, and other healthcare providers.
• Design and implement sales strategies that drive new client acquisition, client retention, and revenue growth.
• Establish sales performance metrics and accountability measures.
• Manage territory planning, sales forecasting, pipeline development, and customer relationship management (CRM) processes.
• Cultivate executive‑level relationships with key customers and strategic partners.
• Direct all marketing initiatives, including brand management, digital marketing, content development, communications, and lead generation.
• Develop integrated marketing campaigns that support business growth and enhance market visibility.
• Oversee trade shows, industry conferences, client events, and promotional programs.
• Ensure consistent messaging that communicates the laboratory’s value proposition, quality standards, and service excellence.
• Develop and manage sales and marketing budgets, ensuring responsible allocation of resources and achievement of financial targets.
• Monitor revenue performance, expense management, productivity metrics, and return on investment for commercial initiatives.
• Provide accurate sales forecasts and strategic business recommendations to executive leadership.

• Build and maintain strong relationships with healthcare providers, health systems, managed care organizations, and strategic partners.
• Ensure high levels of customer satisfaction through collaboration with operations and client services teams.
• Lead contract negotiations and strategic account management initiatives.

• Ensure all sales and marketing activities comply with applicable healthcare regulations.
• Promote a culture of ethical business practices and compliance.
• Partner with laboratory leadership to support quality initiatives and customer service excellence.

• Associate’s/Bachelor’s degree in laboratory science preferred.
• Minimum of 7 years relevant and successful sales experience. Laboratory sales preferred.
• Strong sales acumen with a proven record of driving revenue growth.
• Excellent communication skills with demonstrated ability to influence at all levels of an organization, including with executives and physicians.
• Outgoing individual with high negotiating skills to initiate and close business deals.

• Will have limited exposure to biohazard substances and hazardous chemicals.
• Be familiar with and adhere to safety, ergonomic and health policies of the Company.
• Comply with all PPE requirements when in the laboratory or other biohazard areas.
• Complete required safety training and health evaluations in a timely manner.
• Anticipate safety hazards, act upon unsafe situations and promote safety awareness.

Compu Net offers a full benefits package including Medical, Dental, and Vision coverage. Company paid life Insurance and 403b match. Paid holidays, vacation, sick and personal time.

Compu Net Clinical Laboratories is an equal opportunity employer does not discriminate against any employee or applicant for employment.