Outside Sales Representative – Pressure Sensitive Labels; CPG & Prime Labels

About

Label Aid is a family-owned manufacturer of pressure sensitive labels, tags, and tape based in Huron, Ohio. Since 1984, we have partnered with startups, established brands, and manufacturers to deliver dependable packaging solutions backed by quality, service, and industry expertise.

We serve a wide range of markets, including distilled spirits and wine, food and beverage, health and beauty, nutraceuticals, cannabis, specialty consumer goods, industrial and chemical, and automotive.

Label Aid is seeking:
Outside Sales Representative – Pressure Sensitive Labels (CPG & Prime Labels)

Label Aid is growing, and we are seeking an experienced outside sales professional to develop new business with consumer brands across food and beverages, distilled wine and spirits, beauty, personal care, and other related CPG markets.

This role offers the freedom to build a meaningful book of business, direct access to decision-makers, and experienced support when opportunities move quickly. Strong representatives can stay focused on selling, solving customer problems, and growing accounts rather than navigating unnecessary internal roadblocks.

The role is ideal for someone with direct experience selling pressure-sensitive labels, or adjacent forms of packaging. Knowledge of flexographic printing, digital label production, label embellishments (e.g., hot foil stamping, embossing, etc.), specialty adhesives, navigating formal procurement processes or technical packaging requirements is a major plus.

• Develop new business opportunities through prospecting, networking, trade shows, referrals, and targeted outreach
• Build and manage a pipeline of qualified prospects across CPG segments including food and beverages, distilled spirits and wine, cannabis and other related markets
• Sell pressure-sensitive label solutions primarily into CPG segments including food and beverages, distilled spirits and wine, cannabis and other related markets
• Navigate discovery, formal procurement processes, and production timelines while managing the expectations of prospects and customers
• Identify customer needs related to substrates, adhesives, application requirements, durability, compliance, embellishments, and production timelines
• Work closely with estimating, customer service, prepress, production, and leadership to develop accurate quotes and practical label solutions
• Manage the full sales process from initial outreach through discovery, quoting, sampling, follow-up, closing, and account development
• Grow existing customer relationships by identifying new projects, product lines, locations, or opportunities for improved label performance
• Maintain accurate records of sales activity, opportunities, customer communication, and pipeline status in CRM
• Stay informed on customer needs, market trends, and new opportunities within assigned industries or territories
• Represent Label Aid professionally during customer visits, facility tours, industry events, and trade shows
• Collaborate with internal teams to ensure a smooth handoff from sales to customer service and production

The ideal candidate is a self-motivated B2B sales professional who understands how to sell value, solve customer problems, anticipate needs, and build long‑term relationships within the industry.

We are especially interested in candidates who bring experience or knowledge in one or more of the following areas:

• Selling pressure-sensitive labels to CPG brands or related markets
• Selling adjacent packaging products, such as flexible packaging, containers, and closures
• Digital and flexographic printing processes
• Premium label embellishments, including foil stamping and embossing
• Label materials, adhesives, and application requirements
• Pa…