Regional Sales Director

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Full Time Sales and Marketing

5 days ago Requisition

The Regional Sales Director drives profitable regional growth through disciplined execution of sales strategy and strong leadership of manufacturer representative groups. This role owns regional performance, ensures alignment to corporate priorities, and serves as the primary commercial leader for assigned territories and channels.

Responsibilities:

Revenue & Growth Leadership

• Deliver regional revenue, margin, and growth targets aligned to the Annual Operating Plan (AOP)
• Drive new customer acquisition and increased share across assigned channels
• Execute pricing actions, promotions, and product launches with consistency
• Identify risks and opportunities and adjust strategy to close gaps

Manufacturer Representative Management

• Set clear expectations and hold rep firms accountable to results
• Conduct regular business reviews focused on performance and pipeline
• Recommend corrective actions or rep changes when standards are not met

Distributor & Account Engagement

• Support regional distributor relationships in partnership with corporate leadership
• Participate in joint calls, ride-alongs, and key customer meetings
• Serve as escalation point for regional account and distributor issues

Forecasting & Business Management

• Own forecast accuracy and pipeline visibility for the region
• Analyze performance using Salesforce, Excel, and Power BI
• Provide clear, data-driven insights to sales leadership

Cross-Functional Leadership

• Partner with Product Management, Marketing, Supply Chain, and Customer Service
• Represent the region in planning, strategy, and execution discussions
• Model accountability, professionalism, and results-oriented leadership

Qualifications & Education:

• Bachelor’s degree required; business or related field preferred
• 8+ years of progressive B2B sales experience
• Proven success managing manufacturer representative organizations
• Strong distributor and channel management experience
• Advanced proficiency in Salesforce, Microsoft Excel, and Power BI
• Ability to travel extensively within assigned region

Travel Required:

• Up to 60% travel may be required, with periods during the year in which this could be more.

CFS Brands:

Headquarters located in Oklahoma City, Oklahoma, CFS BRANDS is a market-leading designer, manufacturer and distributor of commercial food service, healthcare, and industrial hygiene products.

CFS Brands is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization.