Manager, Regional Broker Relations

Overview

Our mission is Better Health. Our passion is helping others.

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Do you have a passion for helping others achieve Better Health?

Are you ready to join a growing team that shares your mission?

At Better Health Group, it’s our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients. We don’t just talk the talk - we believe in it and live by it.

Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.

The Manager, Regional Broker Relations leads a team of Broker Liaisons across an assigned region, developing arm's-length professional relationships with insurance brokers, independent agents, and Field Marketing Organizations (FMOs) that support Medicare beneficiary education and community outreach for the purpose of educating brokers regarding the quality of Better Health Group’s patient care. The Manager is accountable for regional growth metrics, team performance, and the compliance posture of all broker engagement activity.

This role sets the operational and regulatory framework within which Broker Liaisons work, ensuring that every broker relationship and community activity strictly adheres to the Anti-Kickback Statute (AKS), CMS Medicare Advantage marketing guidelines (42 CFR Part 422/423 Subpart V), and Better Health Group’s compliance policies. The Manager serves as the primary regional escalation point for compliance questions and novel broker arrangements, partnering closely with the Director, Field Marketing and Better Health Group’s compliance team.

• Team Leadership & Compliance Enablement

  • Lead, coach, and develop a team of Broker Liaisons, setting clear performance expectations and ensuring accountability for territory outcomes, compliant broker engagement activity, and documentation standards.

  • Provide ongoing feedback, training, and professional development, including role-specific training on AKS requirements, CMS Medicare marketing regulations, event-type classification rules, the “anything of value” test, and non-exclusivity principles.

  • Ensure every Broker Liaison maintains a current, working understanding of applicable regulatory requirements and applies them consistently in all broker interactions, event participation, and outreach activities.

  • Establish clear escalation protocols: define when Broker Liaisons must bring broker events, event structures, or potential compliance concerns to the Manager before proceeding, and ensure those protocols are followed.

  • Interview, onboard, and train new Broker Liaisons, including covering assigned territory gaps during transitions as needed.

  • Conduct regular one-on-ones and team meetings to review territory performance, compliance activity, market insights, and open issues.

• Regional Broker & FMO Relationship Oversight / AKS-Compliant Framework

  • Collaborate with FMO and broker network contacts at a management level to discuss educational outreach initiatives, community event opportunities, and engagement within the compliance framework.

  • Oversee any arrangements with FMOs or broker networks that involve resource-sharing, co-hosted activities, or coordinated outreach, applying the “anything of value” test in both directions before any arrangement is finalized: assess whether Better Health Group is receiving patient flow as a result of something given to the broker, and whether the broker is receiving business value, endorsement, access, or leads, from Better Health Group.

  • Set and enforce the regional framework for broker and FMO interactions, ensuring all interactions are arm's-length and non-exclusive and that no remuneration—including anything of value, e.g., meals, gifts, exclusive endorsements, leads, staff time, below-market resources, or marketing services—flows between Better Health Group and brokers.

  • Establish…