GTM Enablement Manager
Listed on 2026-10-01
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Business
Operations Management, Business Analyst
This is a remote role within a global team that utilizes cutting-edge technology to stay connected with colleagues worldwide. Occasional travel to a local office may be required for in-person collaboration with your team, as well as for company events, team building activities, or strategic meetings.
Being a GTM Enablement Manager at iManage Means…You will help Account Executives, Account Managers, and Customer Success Managers execute the customer conversations required to win, retain, and grow business. You’ll turn company priorities, market context, product positioning, and commercial processes into practical role guidance, realistic practice, manager support, and observable standards for field execution. This role spans new business, renewals, expansion, and customer value conversations, and partners with subject matter experts to build scalable programs and field resources while staying accountable for whether commercial teams can apply the guidance in their work.
iMResponsible For…
- Owning the commercial enablement roadmap for AEs, AMs, and CSMs, in alignment with company priorities and the GTM Enablement strategy.
- Defining what strong execution looks like for priority commercial motions, including discovery, value articulation, solution positioning, pricing, renewals, expansion, objection handling, and customer value reviews.
- Translating product, pricing, market, and process changes into role-specific workflows, conversation guidance, examples, practice, and manager reinforcement.
- Designing and facilitating applied learning experiences such as workshops, deal-based practice, role plays, certifications, and peer learning.
- Creating practical field resources, including playbooks, talk tracks, planning guides, scenario maps, and manager coaching tools, in partnership with Learning Design and subject matter experts.
- Providing the role-specific commercial inputs for onboarding and ongoing readiness pathways, and partnering with the Onboarding owner to improve continuity from new-hire readiness into in-role performance.
- Coordinating with Strategic Programs and Learning & Design so commercial programs are built on the same onboarding and certification pathways, stored in the shared content system with a single owner, and easy for AEs, AMs, and CSMs to find and use.
- Partnering with Sales and CX managers to embed practice, coaching, observation, and follow-through into existing team rhythms.
- Using field feedback, manager observations, Gong or other available conversation intelligence, CRM signals, and program data to identify execution gaps and improve programs.
- Maintaining clear ownership boundaries with Product Marketing, Knowledge and Education, Revenue Operations, and field leadership, while making sure their work becomes usable in customer-facing execution.
- Experience in B2B software sales, customer success, commercial enablement, or a closely related customer-facing role.
- Demonstrated ability to improve seller or customer success execution through practical programs rather than content production alone.
- Strong understanding of complex enterprise buying, renewal, and expansion motions; experience with consumption pricing or platform transitions is valuable.
- Credibility with customer-facing teams and leaders, and the judgment to distinguish a knowledge problem from a skill, process, tool, or management problem.
- Ability to facilitate realistic practice, give useful feedback, and translate complex information into clear field action.
- Strong cross-functional program management, communication, and stakeholder influence skills.
- Comfort using qualitative and quantitative evidence to assess readiness, application, and program value.
- Experience with modern…
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