Art Director - FMCG​/CPG

Grip is building the infrastructure for enterprise content production: a visual programming platform that turns brand systems into scalable, production-grade output.

Every great brand has a look, a feel, a way of seeing the world. Our job is to make sure that never gets lost, even when it's being produced a thousand times a day, in a dozen formats, across every market.

That's where you come in. As Art Director at Grip, you decide what "on-brand" really means and build the visual language that lets it hold up at scale, everywhere, automatically.

• Turn a brand's visual identity into a living set of rules for light, layout, type, and imagery, precise enough to be followed faithfully at scale

• Set the bar for every piece of visual output, and keep raising it

• Review every output with a director's eye. Catch what's off, fix what's close, and protect what's great

• Partner with engineers to make sure creative intent survives the trip from your head to the screen

• Sit with clients and brand teams, and turn "I don't love it" into something specific and buildable

• Hold the line between creative ambition and what is possible to ship at scale

• An Art Director with a portfolio that proves it, campaigns, content, and film with real craft and a clear point of view

• You think like a director of photography, someone who knows light, lens, color, mood, and framing cold, on set and on screen

• You've worked with big brands or big stakeholder rooms, and know how to hold your ground

• You can take a vague strategy deck and turn it into an idea a team can actually make

• Experience working with clients and brands based in Asia is a plus.

Grip is building infrastructure for enterprise creative production—where brand systems are executed through software, not manually recreated.

Enterprise demand for high-volume, on-brand content is accelerating. AI enables generation, but without structured art direction, output breaks. This role defines that structure.

Grip combines visual programming, AI workflow orchestration, and multi-tenant architecture (Type Script, Python, Elixir, C#) to deliver production-grade creative at scale.

You define how global brands scale visually—turning creative intent into systems that produce consistent, high-quality output across every touchpoint.