Lifecycle CRM Lead – Gaming & iLottery; Optimove Expert
Listed on 2026-09-29
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Entertainment & Gaming
Event Management & Planning -
Marketing / Advertising / PR
CRM Systems & Management, Marketing Communications, Event Management & Planning
Scientific Games is seeking a CRM & Lifecycle Marketing Manager to lead customer engagement across Loyalty and iLottery. You will design lifecycle-based strategies, manage Optimove-driven campaigns, and partner with Growth Marketing, Loyalty, and product teams to maximize jurisdiction ROI and player value.
You will define onboarding and activation flows, build personalized communications, and optimize programs to increase retention and revenue across multiple jurisdictions, while collaborating
This Full Time position is for the Lifecycle CRM Lead – Gaming & iLottery (Optimove Expert) role at Scientific Games.
Join us at Scientific Games as our next Lifecycle CRM Lead – Gaming & iLottery (Optimove Expert) in United States.
We are currently recruiting a Lifecycle CRM Lead – Gaming & iLottery (Optimove Expert) for our team in United States.
This is an excellent position to take on the Lifecycle CRM Lead – Gaming & iLottery (Optimove Expert) role at Scientific Games.
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