Email & SMS Analyst; OKC​/Non-Safety Sensitive

Overview

Schedule: Monday - Friday, 8 AM to 5 PM.

Location: This role is fully located in the Oklahoma City office.

• Analyze email and SMS campaign performance, including delivery, opens, clicks, conversions, and revenue.
• Support recurring reporting and ad hoc analysis requests.
• Identify trends, anomalies, and opportunities across campaigns and journeys.
• Analyze customer engagement and behavioral data to support segmentation and personalization strategies.
• Evaluate lifecycle performance (acquisition, onboarding, retention, reactivation).
• Support A/B testing analysis and document results and learnings.
• Maintain dashboards and standardized reporting for email and SMS performance.
• Ensure accuracy and consistency of metrics across channels.
• Help automate reporting processes where possible.
• Identify data quality issues that impact targeting, segmentation, or reporting.
• Partner with CRM, data, and technology teams to support data hygiene and governance efforts.
• Validate data used for campaigns and analysis.
• Collaborate with CRM, marketing, and technology teams to answer performance-related questions.
• Translate analytical findings into clear insights and recommendations.
• Support planning by providing historical performance and benchmarks.
• Perform any other duties as directed by management.

• Fun work environment!
• Benefits Package - Health, Dental & Vision, 401k Matching, Life Insurance, HSA, FSA, Accident, Critical Illness, and Hospital Indemnity coverage, Short- and Long-Term Disability and Employee Assistance Program.
• Paid Vacation
• Employee Discounts 10%
• Gym onsite

1-2+ years of experience in marketing analytics, CRM analytics, or digital analytics;
Experience analyzing email and/or SMS marketing performance;
Strong analytical skills with Excel;
Experience with Jinja (Python templating engine), and BI tools such as Power BI;
Familiarity with ESPs and SMS platforms (e.g., Attentive, Bloomreach, Salesforce);
Experience in retail, ecommerce, or membership-based environments;
Understanding of customer segmentation, lifecycle marketing, and personalization;
Experience with experimentation and test measurement;
Knowledge of data privacy and consent requirements (CAN-SPAM, TCPA).

To successfully perform the essential functions of the job, an employee must be able to perform the following:
Stooping, kneeling, crouching, reaching, standing, climbing, crawling, walking, pulling, lifting, talking, hearing/listening and repetitive motion.

Lifting up to 10 lbs occasionally, and/or up to 5 lbs occasionally.

Indoor, climate controlled environment.

Mathis Home promotes and maintains a drug-free work environment. Mathis Home is an Equal Opportunity Employer.