Search Optimization Manager - Seo​/Aeo

Position: SEARCH OPTIMIZATION MANAGER - SEO/AEO
Role Overview

* Fully Remote
* The Search Optimization Manager will own the strategy, roadmap, execution, and measurement of Lido Labs' SEO, GEO, and AEO efforts across our portfolio of brands. This role sits at the intersection of technical SEO, content strategy, analytics, AI search visibility, and conversion-focused digital marketing.

The ideal candidate is a resourceful, hands-on search expert who understands how to improve organic visibility in Google while also preparing our brands for the evolving search landscape, including AI Overviews, LLM-generated answers, answer engines, and zero-click search environments.

This person will work cross-functionally with copywriters, developers, product stakeholders, analytics resources, and marketing leadership to improve discoverability, authority, traffic quality, and revenue contribution from organic, default, and direct channels.

This is an independent contributor role for someone who can set strategy, define KPIs, identify opportunities, build a roadmap, and drive projects through execution.

What You'll Do

Search Strategy & Roadmap

* Own the SEO, GEO, and AEO strategy across Lido Labs brands and digital properties.

* Build and manage a search optimization roadmap that prioritizes the highest-impact technical, content, and AI visibility opportunities.

* Define KPIs and reporting frameworks that connect search performance to business outcomes, including revenue, lead quality, conversion rate, and channel growth.

* Identify opportunities to increase visibility across traditional search, AI Overviews, answer engines, LLMs, and other emerging discovery platforms.

* Translate search trends, algorithm updates, and AI search changes into actionable recommendations for the marketing team.

Technical SEO

* Lead technical SEO audits and identify issues related to crawlability, indexation, site architecture, page speed, internal linking, canonicalization, redirects, XML sitemaps, and robots directives.

* Partner with developers to scope, prioritize, QA, and validate technical SEO improvements.

* Recommend and support implementation of structured data, schema markup, entity optimization, and other technical enhancements that improve search engine and AI readability.

* Monitor site health and proactively identify risks or opportunities that may impact organic visibility.

* Ensure landing pages, templates, and site structures follow SEO/AEO best practices.

Content SEO, GEO & AEO

* Partner with copywriters and content stakeholders to create content strategies that support keyword visibility, topical authority, and AI extraction.

* Conduct keyword research, content gap analysis, search intent mapping, and competitive analysis.

* Develop content briefs and optimization recommendations for new and existing pages.

* Improve content structure for both human readers and AI systems, including clear definitions, entity-rich sections, comparison content, FAQs, schema opportunities, and citation-ready summaries.

* Help establish best practices for content that can perform in Google, AI Overviews, ChatGPT, Perplexity, Gemini, and other answer-driven platforms.

* Support ongoing testing around AI visibility, LLM citation share, and brand presence in generative search results.

Analytics, Reporting & Revenue Accountability

* Monitor and report on search performance using tools such as Google Analytics, Google Search Console, Search Atlas, and other SEO/GEO platforms.

* Track organic, default, and direct channel performance with a focus on revenue growth and business impact.

* Analyze rankings, impressions, clicks, engagement, conversions, revenue contribution, and content performance.

* Build recurring reports that clearly communicate what is working, what is changing, and where the next opportunities are.

* Diagnose traffic or revenue changes and recommend corrective actions.

* Partner with the Director of Marketing to set measurable goals and evaluate performance against KPIs.

Cross-Functional Execution

* Work closely with copywriters, developers, analytics, paid media, lifecycle marketing, and leadership to execute search initiatives.

* Turn strategic recommendations into clear project requirements, briefs, tickets, and implementation plans.

* Manage multiple projects simultaneously and drive initiatives from discovery through completion.

* Serve as the internal subject matter expert for search engine optimization, generative engine optimization, answer engine optimization, AI visibility, and modern search best practices.

* Create playbooks, documentation, and repeatable processes that improve search optimization maturity across the organization.

What You'll Need to Be Successful

* 4-6 years of hands-on experience in SEO, organic growth, digital marketing, or search optimization.

* Strong understanding of both technical SEO and content SEO.

* Experience improving organic visibility, search performance, and conversion outcomes.

* Familiarity with GEO, AEO, AI Overviews, LLM visibility, answer engines, and emerging AI search…