Sales Engineer

About the Role

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Armada is an edge computing startup that provides computing infrastructure to remote areas where connectivity and cloud infrastructure is limited, as well as areas where data needs to be processed locally for real-time analytics and AI at the edge. We’re looking to bring on the most brilliant minds to help further our mission of bridging the digital divide with advanced technology infrastructure that can be rapidly deployed anywhere.

This role is remote in the continental United States.

• Bring a high-ownership, self-starting mindset with a willingness to fill gaps, solve problems, and support the team. Thrive in ambiguity, step up without waiting for direction, and contribute beyond your role to drive shared success.
• Provide expert technical guidance to customers and sales peers regarding Armada’s products and services. Understand client challenges and propose the appropriate solutions to meet their needs.
• Lead technical demonstrations, proof-of-concepts, and workshops to showcase features, functionalities, and benefits of the company’s offerings. Tailor demonstrations and execute workshops to address specific client challenges.
• Collaborate cross-functionally to support sales, including customer engagements, technical scoping, and proposal development. Influence and align internal teams to drive solution strategy, resource prioritization, and successful business outcomes.
• Cultivate strong relationships with key client stakeholders, including technical decision makers and influencers. Serve as a trusted advisor through thought leadership, understanding their challenges, and providing tailored solutions based on technical business needs.
• Stay ahead of industry trends, competitive developments, and emerging technologies. Leverage market awareness to identify opportunities for product innovation and differentiation.
• Enhance field team understanding of technical concepts, product features, and selling strategies. Provide ongoing support and enablement resources to empower sales representatives in their client interactions.

• Bachelor’s degree in Computer Science, Engineering, or related field; advanced degree is a plus.
• 5+ years proven experience in a pre-sales, sales engineering, or solution architecture role supporting technical products.
• Conceptual understanding of networking and connectivity fundamentals, including IP addressing, firewalls, SD-WAN, and satellite or cellular-based communication systems (e.g., Starlink, LTE/5G).
• Familiarity with cloud platforms, virtualization or containerization technologies, and modern enterprise infrastructure.
• Proficiency in at least one core technical domain such as AI/ML infrastructure, connected devices, or data center systems.
• Working knowledge of cloud platforms, modern networking concepts, and containerization or virtualization technologies.
• Excellent communication and presentation skills, with the ability to engage and influence both technical and non-technical audiences.
• Strong problem-solving mindset with the ability to navigate ambiguity and drive clarity.
• Self-starter who thrives in dynamic environments and effectively manages multiple priorities.
• Must be willing and able to travel, including potential international travel, as business needs dictate.

• Prior experience with MEDDPICC, Challenger Sale, Command of the Message etc.; and managing to a sales process.
• Prior experience with MSPs, Telcos, Oil & Gas, or Utilities.
• Experience working with or selling physical products, including familiarity with logistics, supply chain operations, import/export processes, and customs requirements.
• Demonstrable expertise in one or more Technical Focus Areas:
• AI & Edge AI Solution Architecture – This specialty emphasizes expertise in scoping, qualifying, and shaping AI-powered solutions. AI development fundamentals—such as training data quality, data granularity, resolution, variability, and event detection use cases—and how these factors impact model confidence, false positives, and deployment feasibility. Defining…