Director, Paid Media

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries- helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies - breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries- ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list - all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum - backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years - you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

We're looking for a Director of Paid Marketing to lead the team responsible for all paid acquisition and media s is one of the highest-impact roles in the company: you'll own a budget of over $120M annually and be accountable for the performance marketing engine that drives pipeline across every segment and region.

You'll report directly to the Head of Marketing & Growth and lead a team of 11 people across four sub-functions: paid social and awareness, paid search, account-based marketing, and offline and sponsorship channels. This is a hands-on strategic role -- you'll be setting direction and getting into the details.

Full ownership of paid acquisition strategy and execution across paid social, paid search, programmatic, sponsor ships (podcasts, newsletters, editorials), OOH, and ABM

A $120M+ annual media budget -- deploying it efficiently and improving ROI at scale

Performance against core metrics including cost per SQL, lead volume, and marketing-attributed pipeline

Platform management across Meta, Google, Linked In, You Tube, Bing, and emerging channels including Tik Tok

AI adoption across the team -- building automated workflows for campaign management, creative iteration, and performance reporting

Cross-functional collaboration with brand, product marketing, regional marketing, Rev Ops, and growth engineering

Team leadership across 4 direct reports and a total team of 11

7 to 8+ years in paid marketing, with at least 2 years running in-house paid programs at significant scale (not agency-side)

2 years+ managing a team

Deep hands-on expertise in paid social -- Meta is your anchor channel; you know how B2B campaign structure works and why B2C instincts need adapting

Comfortable managing across paid search, sponsor ships, ABM, and OOH -- you don't need to be an expert in all of them, but you can lead teams that are

Operated with budgets of $30M+ at minimum; fluency with the complexity that comes at that scale

Strong analytical mindset -- you run on data, and you know what good looks like for cost per SQL and pipeline ROI

A genuine AI-forward approach -- you're already thinking about where agents replace manual work in campaign management and creative production

B2B SaaS experience preferred; B2C candidates considered if they can demonstrate clear understanding of what the migration requires

Non-negotiable:
Meta (Facebook and Instagram), Google Ads (Search and You Tube), Linked In

Bonus:
Bing, Tik Tok, Reddit, programmatic DSPs

Familiarity with podcast and newsletter sponsorship management a plus

90 days: you've audited campaign structure and creative across major channels, identified the biggest efficiency gaps, and started optimising toward a lower cost per SQL

6 months: you've embedded AI-powered workflows into day-to-day campaign operations and unlocked at least one…