Chief Revenue Officer

Dobson Fiber is a privately owned regional fiber provider with more than 90 years of history and an 8,800-mile fiber network serving residential, business, carrier and wholesale customers across Oklahoma, Arkansas and Texas. Dobson is locally rooted, growth-oriented and committed to delivering reliable connectivity and a high-quality customer experience in the communities it serves.

The Chief Revenue Officer (CRO) is the executive owner of Dobson Fiber's go-to-market strategy and profitable revenue growth. Reporting directly to the Chief Executive Officer, the CRO will unify Marketing and Sales under one operating model; accelerate the company's established Residential and Commercial businesses; and build MDU into a distinct, scalable new-business vertical.

This leader will be accountable for translating market opportunity into predictable revenue, disciplined economics and sustained penetration across Dobson's footprint. The CRO will set strategy, build strong teams, install rigorous revenue operating practices and remain personally engaged in major customer, property, channel and strategic negotiations through close.

The CRO's functional scope includes Marketing, Residential Sales, MDU and Community Growth, Commercial Sales, and Revenue Operations and Sales Enablement.

• Create and execute one integrated revenue strategy across Residential, MDU, Commercial and Marketing.
• Build MDU as a dedicated vertical with its own leader, pipeline, economics, playbooks and performance measures.
• Increase penetration, gross additions, bookings, recurring revenue, ARPU and contribution margin while improving customer acquisition efficiency.
• Establish disciplined revenue operations, forecasting, pipeline management, pricing, sales compensation and performance accountability.
• Create seamless cross-functional execution from market selection and demand generation through sale, construction, installation, activation and revenue realization.

• Develop the annual and long-range revenue plan, including segment strategy, channel mix, market priorities, bookings, revenue, margin, acquisition investment and organizational requirements.
• Own company wide revenue and bookings forecasts and create an operating cadence that gives the CEO, executive team, board and investors clear visibility into performance, risks and corrective actions.
• Align leaders around a common set of definitions, targets and economics so the company optimizes for profitable installed revenue rather than activity or order volume alone.
• Build, coach and hold accountable a high-performing revenue leadership team with clear decision rights, talent plans, succession depth and a culture of urgency, integrity and ownership.
• Serve as an enterprise leader who makes decisions for the whole company and actively removes barriers across functions.

• Accelerate penetration and profitable customer growth in new and existing fiber markets through disciplined channel strategy, local-market activation and rapid test-and-learn execution.
• Optimize performance across inbound, digital, field, door-to-door and partner channels using conversion, cost per acquisition, install conversion, product mix, ARPU and lifetime-value economics.
• Coordinate market launches and sales pacing with Construction, Field Operations, Technology and Customer Care so demand is created when the network and service experience are ready.
• Partner with Operations, Customer Care and Revenue Assurance to reduce friction across order entry, installation, first payment, retention and save journeys, with shared accountability for customer value and churn outcomes.

• Build a dedicated MDU growth vertical rather than treating MDU as an extension of residential field sales, with distinct talent, coverage, compensation, pipeline stages, deal governance and operating rhythms.
• Develop a segmented market strategy for greenfield and brownfield properties across multifamily, mixed-use, student and senior housing, build-to-rent, HOA and master-planned communities.
• Create repeatable bulk, retail and hybrid commercial models with clear customer value propositions, capital requirements, pricing guardrails, contract standards, service expectations and return thresholds.
• Build relationships with property owners, developers, asset managers, property-management firms, HOAs, consultants and other decision influencers; develop portfolio-level opportunities in addition to…