Marketing Specialist – Graphic Design & Communications

Position Description

Title:
Marketing Specialist – Graphic Design & Communications

THIS IS NOT A REMOTE POSITION

The Marketing Specialist – Graphic Design & Communications is responsible for creating compelling visual content and supporting marketing communications initiatives that advance WEOKIE Federal Credit Union’s overall marketing strategy and brand identity. This position serves as a steward of WEOKIE’s established brand standards
, producing consistent, high-quality marketing materials aligned with existing visual guidelines.

The role is design-forward but execution-focused, emphasizing print and digital production, content layout, copy refinement, and creative asset development
. While graphic design is central, the position also requires the ability to develop and refine written marketing content
. This position operates within a structured, compliance-driven financial services environment
.

• Design and produce visual marketing materials including brochures, flyers, posters, banners, digital ads, and in-branch collateral that align with WEOKIE's brand guidelines and credit union goals. Assist in drafting, editing, and refining marketing copy for print and digital materials to ensure clarity, accuracy, and brand alignment. Create both print-ready and web-optimized graphics for various marketing channels. Ensure all materials adhere closely to established brand standards and visual guidelines, maintaining consistency across all member-facing communications.
  
  Develop and refine marketing copy for select campaigns and materials as needed, ensuring clarity, accuracy, alignment with brand voice, and adherence to regulatory standards. Coordinate with and maintain relationships with print vendors and promotional suppliers, obtain quotes, manage production timelines, and support campaign logistics to ensure cost-effective, high-quality, on-brand delivery of marketing materials.

• Develop brand-consistent graphics for social media platforms, email campaigns, website content, and digital marketing initiatives. Work closely with the Director of Marketing, VP of Marketing, and internal stakeholders to ensure visual and written messaging align with strategic objectives and member communication goals. Demonstrate comfort making routine content updates within website or digital marketing platforms, including light editing and formatting of web content (no advanced coding required).
  
  Assist in tracking campaign timelines, coordinating cross-functional deliverables, and maintaining organized project workflows within established project management systems.

• Support monitoring of WEOKIE’s social media platforms and digital engagement channels, assisting with responses to member inquiries, identifying potential issues, and escalating concerns to protect brand reputation and member experience. This may require occasional evening or weekend attention based on engagement activity.

• Create presentation materials and infographics for internal training, member education, and executive reporting. Transform complex financial information into clear, visually appealing graphics and written summaries suitable for members with varying levels of financial knowledge. Prepare clear written summaries to accompany visual materials when communicating complex financial information to members or internal stakeholders. Provide marketing support for member events, community initiatives, and branch locations by preparing promotional materials, coordinating logistics with internal teams, and ensuring consistent, timely brand representation across all locations.

• Maintain and enhance WEOKIE's visual brand standards, ensuring consistency across all marketing touchpoints. Update and refine brand guidelines as needed to support evolving marketing strategies.

• Support the Marketing Department with photo editing, image sourcing, and digital asset management. Organize and maintain design file libraries for efficient workflow and brand consistency.

• Stay current on design trends, basic SEO best practices, software updates, and visual marketing standards relevant to financial services and credit union marketing.

• Execute…