Sr. Dir, WW Field Marketing & Demand Generation

Our Company

At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers—and our customers’ customers—to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.

As Senior Director, Worldwide Field Marketing & Demand Generation, you will lead the strategy, transformation, and execution of Teradata's global field marketing organization—evolving it from an events‑centric model into a pipeline‑accountable demand generation engine that supports both our enterprise and emerging mid‑market go‑to‑market motions.

You will own the field marketing operating model across Americas, EMEA, and APJ, leading, developing and transforming a team of regional field marketing directors, demand generation specialists, and marketing operations professionals. You will be responsible for driving measurable pipeline contribution through a balanced mix of field events, digital programs, and account‑based marketing directly aligned to Teradata's sales unit priorities, product launches, and growth targets.

This role comes at a pivotal moment. Teradata is simultaneously executing a major platform narrative shift (Teradata 3.0), launching new products, introducing new pricing models, and standing up sales motions targeting a new ICP. Field marketing must be a strategic driver of all of these—not just an execution function.

This is a senior people leadership role reporting to the SVP, Worldwide Revenue Strategy & Operations. You will build, lead, and develop a high‑performing global team while partnering closely with sales, product marketing, partner marketing, brand, and revenue operations.

• Owning and delivering a unified worldwide field marketing strategy that drives measurable pipeline contribution across enterprise and mid‑market segments.
• Transforming the field marketing operating model from event‑centric execution to multi‑channel demand generation, with events as one strategic channel among several.
• Building and scaling an account‑based marketing (ABM) capability—both 1:few and 1:many—targeting expansion within existing enterprise accounts and new logo acquisition in the mid‑market.
• Establishing a credible, trusted pipeline measurement framework in partnership with Revenue Operations, including sourced pipeline, influenced pipeline, and pipeline velocity impact.
• Designing and executing the field marketing strategy for Teradata's mid‑market expansion, including digital‑first demand generation programs for Compute Engines, AI Studio, and the emerging product portfolio.
• Leading and developing a global team of 10‑15 marketing professionals across Americas, EMEA, and APJ, setting clear priorities, coaching talent, and driving accountability.
• Building a scalable operating rhythm that connects field marketing activity to sales unit priorities, quarterly pipeline targets, and product launch timelines.
• Partnering with brand and digital marketing to unlock social media, content syndication, and digital advertising as field‑level demand generation channels.
• Collaborating with partner marketing to define clear engagement models for co‑marketing execution at field events and partner‑sourced demand programs.
• Delivering rapid operational improvements in the first 90 days, including pipeline reporting, program ROI visibility, and streamlined cross‑functional workflows.

• You will work closely with senior leaders across Teradata Sales (CRO, unit leaders, AVPs), Revenue Operations, Product Marketing, Partner Marketing, Brand & Communications, and Marketing Operations.
• This role sits within the Worldwide Revenue Strategy & Operations organization and reports directly to the SVP. You will operate as a senior leader within the go‑to‑market organization, influencing pipeline strategy, marketing investment decisions, and…