Marketing Manager - National

Job Description

The National, 120 N Robinson Ave, Oklahoma City, Oklahoma, United States of America

Posted Monday, February 16, 2026 at 5:00 AM

Why Work at The National?

A career at The National, Autograph Collection means working at one of the most breathtaking luxury hotels in Oklahoma City. Located in the historic First National Center, this stunning hotel features 146 guest rooms, the award‑winning Tellers Italian restaurant, and The Great Hall, an iconic social and event space. Employees at The National take pride in delivering refined hospitality in an awe‑inspiring setting, where history meets modern elegance.

JOB OVERVIEW

Responsible for leading the strategic planning, execution oversight, and performance reporting of all marketing efforts for the property and its outlets. This role owns marketing direction across the full marketing funnel—from awareness through loyalty—ensuring initiatives are intentional, measurable, brand‑aligned, and revenue‑driving. The Marketing Manager serves as the primary marketing leader on property and a strategic partner for operations, sales, and corporate marketing.

REPORTS TO

Reports to designated property leader with a dotted line to Corporate Marketing Team.

PRIMARY JOB FUNCTIONS

The following job functions should contribute to the overall development of advertising campaigns, maximizing ROI, and maintaining strong public relations and brand image.

1. Strategy, Planning & Leadership:

• Lead strategy‑driven marketing meetings to plan and prioritize tactics across the marketing funnel.
• Develop and manage annual and quarterly marketing plans aligned with business objectives and brand standards.
• Manage the brand(s) marketing tracker with routine status updates, results, and pivots.
• Manage marketing budget and resources effectively, ensuring maximum efficiency and effectiveness in all marketing activities.
• Collaborate with sales, operations, and other departments to align marketing efforts with overall business goals.
• Apply effective project management skills and processes to stay organized and on track with marketing tasks, timelines, and deliverables.
• Establish KPIs, Success Metrics and Report on overall marketing efforts routinely.
• Lead marketing reporting, analyze results, and adjust strategies based on performance.
• Lead property marketing meetings routinely.
• Communicate updates and project statuses routinely to property leader.
• Serve as point of contact for photo shoots.
• Serve as on‑property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.

2. Ideate guest experiences alongside the operations team.

• Attend local educational and networking events to increase knowledge, skills, and brand awareness.
• Serve on property leadership team.
• Own packages, offers, and gift card promotions designed to drive incremental revenue.

3. Public Relations, Partnerships & Community

• Lead public relations efforts including media support, broadcasts, accolades, and thought leadership opportunities.
• Cultivate influencer, brand, and community partnerships that increase awareness and brand value.
• Collaborate with CVBs, PR agencies, and corporate partners to amplify visibility.
• Cultivate and increase local partnerships through events, sponsor ships, giveaways, etc.
• Leverage available brand affiliated marketing support resources.

4. Social Media:

• Lead social media strategy and approve social media content ensuring content follows brand standards.

5. Lead paid social media strategy and adhere to ad schedule, content and budget.

• Oversee social media giveaway strategy and results ensuring giveaways follow brand standards.
• Lead partnerships as it pertains to collaborating with influencers, brands, etc.
• Analyze social media KPIs and adjust content calendar as needed.
• Stay up to date on trends in social media tools, applications, channels, design and strategy.

6. Digital Marketing:
7. Lead paid social, local advertising, and digital advertising strategies (including Open Table and Google campaigns).

• Maintain online digital presence through upkeep of imagery, business information, etc.
• Oversee  () and vanity website accuracy, positioning, and conversion support.
• Ensure digital platforms…