Channel Marketing Manager

This is an in-person position based out of our offices in Oklahoma City, OK.

The Manager, Channel Marketing is a strategic and hands-on commercial marketing leader who partners closely with the Senior Director, Channel Marketing to translate channel, customer, and sales priorities into scalable programs. This role manages assigned strategic partner relationships and translates channel priorities into scalable sales tools, commercialization toolkits, campaigns, merchandising solutions, and customer-facing programs. The ideal candidate brings strong communication, project management, competitive insight, and graphic design skills, along with the flexibility to build systems in a developing function.

• Lead the development and execution of quarterly and annual channel marketing plans, customer and channel segmentation, partner programs, and scalable resources aligned to CFS Brands Business Goals.
• Develop, refine execute, and measure Integrated Channel Programs
• Monitor market, customer, channel, and competitive trends and translate insights into actionable recommendations.

• Own day-to-day marketing relationships with assigned distributors, dealers, eCommerce partners, rep groups, and sales contacts.
• Identify and develop opportunities to improve brand visibility, engagement, expand assortment, and grow partner business.
• Maintain a strong understanding of distribution partner profiles, routes to market, stakeholder needs, competitors, competitive positioning, substitute products, and marketplace dynamics.

• Through collaboration with Sales, Channel Marketing defines the customer, partner, sales, and business needs; establishes the project requirements and priorities; and coordinates execution with the appropriate marketing pillars. This role keeps the work aligned, timely, accurate, and useful for customers, partners, and sales teams.
• Cross-Functional Customer Marketing Project Management – we’ve got to translate to the rest of marketing function (leading, translating, coordinating, project management, timelines, budgets, stakeholder management/informed, risk management, ensure assets are easily accessible)
• Help to prioritize channel marketing activities based on business Impact, Customer Needs, Timing, based on available resources
• Lead collaboration with creative, Digital, Trade shows and Events, and Marketing Operations to execute customer and partner strategies. Provide clear direction, audience insight, priorities, content requirements, timelines, and feedback.

• Own the development, adoption, and ongoing improvement of channel and selling tools, including How to Sell sheets, FAQs, competitive comparisons, battle cards, objection handling tools, solution guides, cross-sell guides, buying guides, campaign-in-a-box programs, and end-user packages.
• Create or direct the development of polished marketing tools, presentations, one-page sell sheets, digital assets, and merchandising materials using graphic design skills and tools.
• Lead the channel commercialization perspective for product launches and develop channel components of go-to-market toolkits, including selling tools and merchandising guidance.

• Establish success measures and evaluate program & tool effectiveness
• Build and improve practical workflows, templates, documentation, and asset libraries that make Channel Marketing work easier to manage, repeat, scale, and measure.
• Track asset usage, partner engagement, campaign activity, sales feedback, marketing fund utilization, and other indicators to evaluate and improve program performance.