TFS Specialist

There’s a Place for You at Crawford Electric Supply.

Crawford Electric Supply is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. Crawford Electric Supply offers a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

TFS Specialist

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers.

Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!” through our mindset competencies below:

• Adapt: Effectively embrace new situations and people
• Dare: Appropriately challenge the status quo
• Learn: Learn from others, from mistakes, and self‑improve

The role of the TFS Specialist is to develop product & sales strategy, lead cross‑functional teams, and hands‑on sell & market Tools, Fastener and Safety (TFS) solutions to end‑user contractors and industrial customers. Engage associates across Crawford Electric to stock, promote and sell TFS is critical to the success of the program and this role.

• Be THE authority on product and application knowledge for TFS products – for Crawford Electric associates and customers
• Lead TFS outside sales efforts
• Personally lead efforts to convert existing large Crawford Electric customers to also buy TFS from Crawford Electric; includes quoting larger potential orders
• Conduct sales and account planning by branch, both personally and with vendors, engaging branch management and outside sales to convert existing Crawford Electric customers, including extensive joint sales calls
• Set up processes for the branch to support TFS needs of their customers
• Develop and execute product and pricing strategy, including inventory management strategy
• Serve as primary point of contact for TFS vendors to:
• Develop product strategy (along with purchasing) for TFS products to be stocked at DC vs. branches
• Drive branch‑level engagement between the vendor and branch leadership and inside/outside sales to convert existing Crawford Electric customers to TFS products and drive over‑the‑counter sales through effective merchandising
• Introduce new products to internal and external customers
• Plan and execute training for internal and external customers, especially related to safety and new products
• Support marketing with quarterly and/or vendor‑specific promotions with suggestions of product and promotion types
• Engage and share best practices with TFS specialists across Sonepar

• 2–5 years in the Electrical Distribution industry
• 2–5 years of experience in a sales role
• People Management
• Electrical product knowledge preferred

• Ability to travel 40% of the time, sometimes overnight
• Must have proven track record of selling Tools, Fasteners and Safety to medium/large contractors
• Ability to understand customer needs to present and deliver solutions (products and services)
• Understand the balance between product/brands and the market with inventory/operational requirements
• Ability to…