Regional Account Executive

Position Overview A dynamic, results-driven Regional Account Executive to drive advertising revenue across our regional radio broadcast and digital media portfolio. In this role, you won't just sell commercial airtime; you will partner with regional brands, agencies, and businesses to craft compelling audio and multi-platform marketing solutions that deliver measurable results.

If you are a strategic storyteller with a hunter mentality and a passion for the audio landscape, this is your opportunity to manage a lucrative territory and elevate regional brands.

Key Responsibilities Business Development:
Actively prospect, cold call, and secure new regional advertising clients and ad agencies to exceed monthly and quarterly revenue goals.

Consultative Selling:
Conduct thorough discovery meetings to understand client marketing objectives, then develop custom, multi-platform campaigns (on-air, digital, streaming, and event sponsor ships).Territory Management:
Maintain and grow an existing book of regional business, building deep, long-term relationships with key decision-makers and media buyers.

Collaboration:

Partner with our internal creative, production, and promotions teams to ensure client copy and campaigns are executed flawlessly.

Campaign Analytics:
Monitor campaign performance, provide post-campaign recap reports to clients, and use data to justify renewals and upsells.

Market Awareness:
Stay ahead of industry trends, regional competitive media landscapes, and emerging digital audio technologies.

Experience:

3+ years of B2B sales experience, preferably in media sales (radio, television, digital, or print). Regional agency relationships are a major plus.

Communication:
Exceptional presentation and negotiation skills. You should be equally comfortable pitching to a local business owner or a room full of agency executives.

Digital Savy:
Solid understanding of how broadcast radio integrates with digital assets (streaming, podcasts, social media, and targeted display).Self-Starter Mentality:
High energy, strong organizational skills, and the ability to work autonomously across a regional territory.

Tools:
Proficiency with CRM software (e.g., Salesforce, Hub Spot) and media analytics tools (e.g., Nielsen, Miller Kaplan) is highly desirable.

Travel:
Valid driver’s license and willingness to travel within the designated regional territory as required.
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