Digital Business Development Manager

Overview

Digital Business Development Manager (Digital Sales Specialist Role) –

Location:

OKC or Tulsa

Digital Business Development Manager (Digital Sales Specialist Role)

Crawford Electric Supply provides electrical products and services to contractors. We operate throughout the southeast region of the United States and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates. We are committed to diversity, a supportive culture, and opportunities to grow your career.

The Digital Business Development Manager is responsible for growing Crawford’s digital business by identifying opportunities where digital solutions can create value for our customers. Working closely with sales teams and customers, this role helps improve how customers buy, manage inventory, track projects, and do business with Crawford. Through partnership with Digital Operations and Material Solutions, the role drives customer adoption, strengthens relationships, and supports long-term growth across Crawford’s digital solutions products.

Business Development & Growth

• Find and develop digital opportunities within the sales pipeline that drive revenue and strengthen customer relationships.
• Review projects, bids, and customer needs to identify where digital solutions can create value.
• Partner with sales teams to build account plans and position Crawford's digital tools as a competitive advantage.

Customer Solutions & Adoption

• Work with customers to understand their purchasing, inventory, project, and ordering processes and recommend solutions that improve efficiency and visibility.
• Support customer meetings, presentations, site visits, and proposals by demonstrating the value of Crawford's digital platform.
• Partner with Material Solutions and Digital Operations teams to deliver successful implementations and grow customer adoption of digital solutions.

Training, Support & Performance

• Train and support sales associates on digital tools, customer value, and opportunity identification.
• Track digital revenue, adoption, and conversion results while sharing customer feedback and improvement opportunities with leadership and key stakeholders.

• Bachelor’s Degree preferred
• Electrical Distribution Industry a plus
• 3-5 years in eCommerce, digital business, digital marketing, or marketing technology
• Sales experience strongly preferred

• Ability to travel 60% of the time, sometimes overnight

The above statements describe the general nature and level of work. They are not exhaustive. Crawford is an equal opportunity employer.

We offer great family-friendly benefits to full-time associates:

• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs
• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, disability, marital status, pregnancy, genetic information, sexual orientation, or protected veteran status, or any other categories protected by law.

Sonepar is committed to inclusion and will provide reasonable accommodations for applicants with disabilities. If accommodations are required to participate in the application or interview process or to perform the essential functions of the position, please contact