Wedding & Private Event Sales Manager

Wedding & Private Event Sales Manager

RIVER SPORT - Oklahoma City, OK 73129

Position Type Full Time

Wedding & Private Event Sales Manager

Department:
Sales / Private Events

Reports To:

Revenue Director

Status:
Full-Time

Classification:
Exempt

Compensation:
Base Salary + Uncapped Commission

The Wedding & Private Event Sales Manager is responsible for growing revenue across RIVER SPORT weddings, private events, corporate events, and group experiences. The position owns the sales process from prospecting and inquiry through proposal, contract, event execution oversight, and post-event follow-up. This role also provides day-to-day leadership to event coordinators and private-event setup staff. Success is measured by revenue growth, new business development, sales performance, client satisfaction, and consistent event execution.

• Meet or exceed established monthly, quarterly, and annual revenue goals for weddings, private events, corporate events, meetings, celebrations, and assigned group experiences.

• Manage the complete sales cycle, including prospecting, lead qualification, consultations, venue tours, proposals, negotiation, contracts, deposits, and closing business.

• Respond to qualified sales inquiries promptly, with a goal of initial response within 24 hours.

• Maintain an active sales pipeline and proactively generate new business through outbound prospecting, networking, referrals, wedding shows, community outreach, and strategic partnerships.

• Develop and maintain relationships with corporate decision-makers, wedding and meeting planners, tourism partners, community organizations, event vendors, and other referral sources.

• Maximize revenue through upselling and cross-selling RIVER SPORT venues, Adventures, team building, dragon boating, food and beverage, rentals, and other available products and services.

• Re-engage previous clients and develop strategies to increase repeat and referral business.

• Represent RIVER SPORT and the Boathouse Vows brand at industry events, networking opportunities, wedding shows, and appropriate community events.

• Partner with Marketing to support event listings, sales collateral, digital campaigns, promotions, social content, and lead-generation initiatives.

• Maintain knowledge of competing venues, market pricing, event trends, packages, and customer preferences, and recommend pricing or package adjustments to the Revenue Director.

• Serve as the primary client relationship owner from booking through event completion and post-event follow-up.

• Ensure contracts, deposits, payments, insurance requirements, event details, layouts, timelines, and other required documentation are complete and accurate.

• Provide day-to-day leadership and oversight of event coordinators and private-event setup staff, including scheduling, work assignments, training, coaching, and performance feedback.

• Ensure each event is appropriately staffed and that event coordinators and setup staff understand client expectations, timelines, room layouts, setup requirements, and service standards.

• Oversee event setup and readiness to ensure contracted commitments and RIVER SPORT standards are met; conduct or delegate pre-event briefings as appropriate.

• Monitor staffing levels and labor usage to maintain service standards while managing labor costs within established budgets.

• Address client, staffing, or service issues promptly and escalate significant personnel or operational matters to the Revenue Director when appropriate.

• Assist with recruiting, onboarding, and training seasonal or part-time private-event staff as needed.

• Conduct post-event follow-up and reviews to assess client satisfaction, identify operational improvements, and pursue reviews, referrals, repeat business, and future sales opportunities.

• Maintain accurate CRM or sales tracking records, including leads, proposals, contracts, booked and lost business, lead sources, and client activity.

• Maintain an accurate sales pipeline and revenue forecast and provide regular reporting to the…