Business Development Representative

GENERAL PARTS

Experienced Business Development Representative

Denver, CO (Remote / Hybrid) | 2+ years outbound BDR / SDR experience required

General Parts has sold service, parts, and equipment to food service operators for 80+ years — CFESA-certified, built by people who already know this business.

Food service buyers can spot a generic pitch in one sentence. This role isn't built for people who wing it.

• You sold into food service — or worked in it and moved into sales
• You know how to generate meetings, not just log activity
• You stay consistent when prospects go quiet
• You take coaching and apply it fast

You move to the front of the process. You don't need to have sold parts or services specifically — food service equipment, distribution, supplies, or technology all count.

• Own outbound prospecting into food service accounts — restaurants, institutional operators, and distributors
• Build pipeline through cold calls, email, and targeted outreach
• Speak to real problems: downtime, cost, reliability
• Book qualified meetings and hand off clean
• Run a disciplined, organized process in Zoho

• 2+ years as a BDR/SDR in an outbound environment — food service background strongly preferred
• You understand food service buyer psychology: urgency, seasonality, margin pressure
• You know the difference between a chain operator and an independent — and what a GPO relationship means
• You treat CRM as a performance tool, not admin work
• You own your pipeline and results. No excuses.

• You have no interest in learning how food service buyers think
• You rely on scripts without personalizing them
• You avoid the phone, or see CRM as busywork
• You expect marketing or inbound leads to carry your pipeline
• You want a quick steppingstone without mastering the role

• Structured coaching from a manager who values discipline and development
• A focused market — not a scattershot territory
• Room to sharpen your skills fast, and a real path forward for top performers
• Wellness Health Benefits, 401K with Company Match, Profit Sharing

Base Salary: $70,000 – $80,000 (based on experience)

Commission: Uncapped, tied to qualified meetings generated and pipeline sourced

On-Target Earnings (OTE): $80,000 – $110,000+ for experienced performers

Top performers consistently beat OTE.

• Your background in or around food service
• How you build and manage pipeline
• How you use a CRM day-to-day
• How you handle rejection and stay consistent
• What feedback has actually made you better

If you've sold into food service, you'll recognize the difference immediately. If you haven't, be ready to prove you can learn it fast.