Head of Sales – Europe & UK

About America & Beyond

America & Beyond is a U.S.

-based fashion and lifestyle brand known for distinctive resort wear, apparel, handbags, jewelry and accessories featuring statement prints, embroidery, beadwork and artisanal detailing. As part of our international growth strategy, we are seeking a senior commercial leader to establish and scale our wholesale presence across Europe and the United Kingdom.

• 10–15+ years of B2B wholesale sales and commercial leadership experience, ideally within fashion, womenswear, resort wear, apparel, handbags, accessories or premium lifestyle.
• Proven experience building or materially expanding a brand across Europe and/or the United Kingdom.
• Deep understanding of the differences among major European retail markets and how route-to-market strategies vary by territory.
• Established relationships with relevant buyers, retailers, department stores, boutiques, distributors, agents, showrooms and industry partners.
• Track record of opening meaningful new wholesale accounts and building repeat, profitable revenue.
• Experience building and leading sales teams and managing agents, distributors or representatives.
• Strong command of wholesale pricing, margins, forecasting, commercial negotiations, payment terms and account profitability.
• Working knowledge of European/UK cross-border logistics, duties, VAT and product/compliance considerations, with the judgment to coordinate specialist support where required.
• Excellent leadership, negotiation, presentation and relationship-management skills.
• Fluent English required; additional European languages are a strong advantage.
• Willingness and ability to travel extensively across Europe and the UK.

The Opportunity

We are looking for an entrepreneurial Head of Sales – Europe & UK to build America & Beyond’s European business from the ground up. This is not a traditional territory-management role. The successful candidate will operate with the ownership and commercial judgment of a regional business head: defining market-entry strategy, opening key wholesale accounts, selecting the right distribution model by market, building a sales organization and creating a scalable, profitable regional business.

The ideal candidate will bring deep fashion/lifestyle B2B wholesale experience, strong relationships across European and UK retail, and the ability to translate market knowledge into revenue, repeat business and long‑term brand growth.

• Develop and execute the Europe and UK market-entry and growth strategy, prioritizing territories based on commercial potential, brand fit and route-to-market economics.
• Build market plans for priority territories such as the UK, France, Germany, Italy, Spain, Benelux and Scandinavia, while identifying additional high‑potential markets.
• Recommend the right go-to-market model by territory, including direct wholesale, independent sales agents, distributors, showrooms and strategic partnerships.
• Create annual and multi-year revenue plans, territory priorities, account targets and expansion milestones.

• Build and convert a high-quality pipeline of department stores, specialty retailers, resort and destination boutiques, independent boutiques, e-commerce retailers and other strategic wholesale partners.
• Personally lead senior buyer relationships, key‑account acquisition, seasonal selling, commercial negotiations and account development.
• Establish disciplined account segmentation, prospecting, follow‑up, reorder and retention processes.
• Grow repeat business and account productivity while protecting brand positioning, pricing discipline and channel strategy.

• Apply strong knowledge of…