Director of Sales, Independent Living

Director of Sales – Senior Living Epworth Villa | Oklahoma City, OKFull-Time | Exempt Base Salary:
Starting at $90,000

Total Compensation Potential:
Up to $150,000 with Commission & Bonuses Lead the Sales Strategy. Develop the Team. Drive Results.

Epworth Villa is seeking an experienced Director of Sales to lead our Independent Living sales function. This is a producing sales leadership role for someone who knows how to build a high-performing sales team while also actively developing relationships, managing a personal pipeline, and closing sales.

The Director of Sales is accountable for achieving established occupancy, revenue, and sales goals through strong sales execution, pipeline management, forecasting, coaching, and team accountability. Marketing, outreach, events, and community engagement support the sales strategy, with a focus on generating qualified leads and driving revenue growth.

What You’ll DoLead the sales function to achieve established occupancy, revenue, move-in, and sales targets.

Maintain personal sales activity and an individual prospect pipeline, working leads from initial inquiry through reservation and move-in.

Establish individual and team sales goals and hold Sales Counselors accountable for activity, pipeline progression, conversions, and results.

Manage sales pipeline performance, forecasting, lead conversion, projected move-ins, and revenue opportunities.

Coach and develop Sales Counselors to strengthen follow-up, relationship development, closing skills, and overall sales performance.

Develop and execute sales strategies designed to generate qualified prospects and increase occupancy and revenue.

Partner with marketing consultants and other resources to ensure lead-generation and marketing activities support sales objectives.

Build relationships with prospective residents and families and participate in tours, presentations, appointments, in-home visits, and other sales activities.

Develop referral sources through networking, professional organizations, community outreach, and cultivation events.

Oversee the prospect experience from initial inquiry through reservation and move-in.

Provide leadership for a seven-day sales coverage model, ensuring appropriate sales availability, prospect responsiveness, and scheduled weekend and evening coverage.

Hire, train, coach, evaluate, and manage the performance of the sales team.

What We’re Looking For Bachelor’s degree in business, sales, marketing, or a related field, or an equivalent combination of education and relevant experience.

Minimum of five years of progressive sales experience, including at least three years of sales leadership or management experience.

Demonstrated success achieving sales and revenue goals and managing sales pipelines, forecasting, and performance metrics.

Experience leading, coaching, and holding a sales team accountable for results while maintaining personal sales responsibility.

Strong leadership, communication, relationship-building, and presentation skills.

Proficiency with CRM systems and standard business technology.

Preferred Qualifications Sales leadership experience in senior living, particularly within a Life Plan Community or Continuing Care Retirement Community (CCRC).Knowledge of senior housing, Life Plan Community contracts, entrance-fee models, and the senior living decision-making process.

Experience partnering with marketing agencies or consultants to align lead-generation strategies with sales and revenue goals.

Compensation Base salary starting at $90,000 annually, based on experience and qualifications.

This position is eligible for commission and performance-based bonuses, with total compensation potential up to $150,000 annually based on achievement of established sales and revenue…