Product Manager - Ditch Witch; Trenchers, Plows Saws

Product Manager I or II, Trenchers, Plows, & Saws – Ditch Witch What Will You Do?

• Manage assigned product portfolio throughout the entire product lifecycle to maximize ROI.
• Lead global Voice of the Customer (VOC) activities and other market research to fully understand customer requirements and drive decisions for the assigned product line(s).
• Develop, present, and execute an annual MGPP for the assigned product portfolio.
• Define market needs, trends, and customer expectations.
• Develop the product and strategic vision.
• Develop, communicate, and execute clearly defined product strategies to meet the company’s corporate goals.
• Create and develop business cases for new products based on market knowledge, competitive landscape, emerging technology, and customer needs.
• Champion new product development, using the 1
  
  PDS stage‑gate process, and serve as the advocate for the customer while communicating clear product specifications, performance requirements, and necessary financial targets.
• Collaborate with engineering and test functions to ensure appropriate design criteria, serviceability, and test plan for quality and lowest warranty.
• Develop product launch plans in collaboration with marketing, training, and sales teams.
• Engage in the Integrated Business Planning (IBP) process, primarily responsible for new product annual sales, inventory projections, and transition planning.
• Plan and deliver product sales training for launches, including participation in live training events and recorded product webinars.
• Provide internal teammates and dealer channel with timely, accurate product positioning information (product launches, discontinuations, enhancements, stop shipments, regulation changes, or other key communications).
• Monitor and analyze market share, retail indicators, and order activity to understand performance and competitive positioning.
• Collaborate with sales and finance teams regarding product pricing strategies.
• Support industry trade shows, customer experience events, and other key divisional events, activities, and initiatives as the subject‑matter expert.
• Cross‑team collaboration for the broader portfolio to support strategic priorities and provide a comprehensive jobsite overview.
• Complete other special assignments, duties, and tasks as required.
• Be the industry expert that represents the company’s interest in the assigned portfolio.
• Act as a key advisor that builds and maintains strong relationships with engineering, sales, customer care, operations, dealer channel, and Ditch Witch leadership team.

Note:

The responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company.

• Product Manager I –
  
  Minimum Requirements:
  
  
  • Requires a bachelor’s degree in business, engineering, marketing, or related field.
  • 4+ years of experience in construction or related industry.
  • Relevant knowledge of profit and loss statements and strong analytical skills.
  • Ability to understand target markets, clearly articulate customer needs, and propose product concepts that create stakeholder buy‑in while meeting market and divisional objectives.
  • Identifies unmet customer needs and growth opportunities, conveying these via MGPP.
  • Champions new products through the gate process, ensuring alignment with customer needs, financial targets, and marketing timelines.
  • Strong technical aptitude enabling communication, understanding, and collaboration with engineering.
  • Proven self‑starter with a bias for action and ability to simultaneously lead multiple project teams.
  • Effectively launches new products and coordinates daily product management tasks.
  • Works closely and regularly with customers, dealers, and internal representatives to drive product strategy, acceptance, and decision‑making for best‑in‑class products.
  • Excellent verbal and written communication skills essential to ensure product line success.
  • Ability to represent the portfolio as a leader in presentations, media, conferences, and events.
• Product Manager II –
  
  Minimum Requirements:
  
  
  • Requires a bachelor’s degree in business, engineering, marketing, or related field.
  • Minimum 6+ years in Underground Construction Division or…