Operations Analyst - Marketing

Overview

Lightspeed is the leading provider of cloud-based software for dealerships, serving the Powersport, Marine, RV, Trailer, and Golf Car industries, adding hundreds of dealerships to the Lightspeed community each year.

Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize end-to-end business operations, including Sales, Parts, Service, Rentals, Payments, Accounting, and Customer Relationship Management (CRM). When implemented into daily operations, Lightspeed helps dealers increase profitability by selling more units, service, and parts, while creating a streamlined experience for customers. Lightspeed is the most complete and integrated DMS in the industry with over 500 integrations with OEMs, aftermarket parts and accessory distributors, and dozens of other software tools that a dealership may use.

Designed by dealers for dealers and refined over four decades, Lightspeed empowers 4,500+ dealers across North America with the tools and technology to manage their businesses.

Lightspeed is seeking an Operations Analyst to join our Revenue Operations team. Reporting to the VP of Revenue Operations, you’ll be the strategic partner and cross-functional ambassador for Marketing and BDR teams — owning the systems, measurement frameworks, and data that power lead generation, BDR performance, and marketing ROI. This is a high-impact role for someone who brings both analytical rigor and operational instinct, and who wants to shape how a growing company measures and improves its entire pipeline generation motion.

What You'll Do:

As our Operations Analyst - Marketing, you’ll be the operational backbone connecting marketing strategy to execution — owning our marketing systems, measurement frameworks, and the data that drives decisions across marketing, BDR, and sales.

Hub Spot Administration & Marketing Systems

• Serve as the Hub Spot admin and expert, owning configuration, workflows, automation, and best practices across the platform
• Own the Salesforce–Hub Spot integration and serve as the marketing thought leader on Salesforce solution design — working with our dedicated SF admin team to ensure campaigns, data structures, and reporting serve the business
• Own contact data management, list hygiene, UTM methodology, and tradeshow lead workflow

Marketing Reporting, Attribution & Funnel Performance

• Drive a consistent MQL–SQL methodology and funnel reporting across Hub Spot, Salesforce, and Power
  
  BI — giving marketing, BDRs, and leadership a shared view of pipeline performance and conversion at every stage
• Develop and refine attribution methodologies that connect marketing program spend, campaign activity, and BDR outbound to pipeline and bookings; partner with leadership on planning and performance tracking

Lead Routing, BDR Performance & Sales Process

• Drive lead routing strategy and partner with technical resources to improve how leads are assigned, scheduled, and handed off — reducing friction between marketing and the BDR team and improving speed-to-lead
• Own conversion rate reporting and BDR performance analytics from activity through closed-won, including the BDR-to-AM expansion handoff; partner with Sales Operations on pipeline health and deal progression visibility
• Serve as the business owner for AI and automation initiatives across the marketing and BDR motion — identifying opportunities, setting priorities, and partnering with technical resources to execute
• Drive data enrichment and account intelligence strategy, and leverage conversation intelligence tools like Gong to surface insights that inform marketing strategy, BDR performance, and competitive positioning

Cross-Functional Partnership

• Act as the strategic partner and ambassador across Marketing, BDR, Sales Operations, CS Operations, and Revenue Operations — translating business needs into operational solutions and ensuring alignment on shared processes and definitions

What You Should Have:

Required Experience & Skills

• 3–5 years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role
• Hub Spot administration required — deep hands-on experience with workflows, automation, and Hub Spot-Salesforce integration;
  Salesforce…