Marketing Director Shelby Platm

Aptos is a people‑first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way. Founded by some of the original creators and maintainers that researched, designed, and built the Diem blockchain to serve this purpose, we have dedicated several years toward this mission. We believe the open‑source Diem technology we have developed is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries.

Aptos (Ohlone for "The People") encompasses our mission and ethos for why we build.
As Marketing Director, you will own the strategic vision, operational execution, and team growth for all marketing functions supporting Shelby. You will be a senior leader contributing to broader company direction, driving demand, awareness, and adoption of the platform, and building a scalable marketing machine. You’ll partner across product, engineering, BD/partnerships, community, and executive leadership to deliver high‑impact programs that move key metrics.

You must be comfortable in ambiguity, roll up your sleeves, and also think several quarters ahead.

Define and own the brand positioning, messaging architecture, and narrative for Shelby in the Web3 / creator infrastructure space. Conduct competitive analysis, market research, customer and developer insights to spot white space and positioning opportunities. Develop a long‑term marketing roadmap aligned with company goals, OKRs, and revenue/protocol adoption targets.

Maintain (and create where necessary) all marketing channels (X, Linked In, Youtube) working hand in hand with a marketing agency. Lead performance marketing (paid, growth loops, referral, partnerships) to generate high‑quality acquisition, trial, and usage, optimizing CAC, LTV, and conversion funnels. Design and execute multi‑channel campaigns (paid, content, SEO/SEM, social, influencer, email, webinars, events) to build full‑funnel demand. A/B test messaging, channels, creatives, and user flows;

apply data‑driven rigor to improve conversion rates and ROI.

Oversee content strategy (blog, white papers, stance pieces, video, webinars) that elevates Shelby’s brand and educates developers, creators, and ecosystem partners. Drive PR, earned media, and analyst coverage to position Shelby as a leading decentralized storage solution. Own the storytelling around complex technical features, translating them into compelling narratives for target personas.

Build and nurture relationships with developer communities, creators, media platforms, ecosystem partners, and open‑source contributors. Design programs (hackathons, grants, ambassador programs, integration co‑marketing) to encourage adoption and network effects. Collaborate with Partner & BD teams to co‑create marketing initiatives and amplify reach via aligned partners.

Hire, mentor, and scale a cross‑functional marketing team (product marketing, growth, content, community). Define and operationalize marketing processes, tools, systems (analytics, CRM, marketing ops). Manage vendor relationships and budgets, ensuring ROI and alignment with strategic priorities. Align marketing OKRs with company goals and own quarterly deliverables, forecasts, and reporting.

Define and track key performance indicators (KPIs) across the funnel (awareness, acquisition, activation, retention, conversion). Establish dashboards, reporting cadence, and data governance to ensure marketing decisions are grounded in metrics. Own budget allocation, forecasting, and impact measurement for marketing investments.

5+ years of marketing experience, with significant experience in B2B, SaaS, platform, developer, or tech marketing. 2+ years in a leadership or senior individual contributor role owning full‑funnel marketing strategy and execution.…