Head of Growth, Marketing / Advertising / PR
Listed on 2026-07-07
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
Head of Growth
- Early Stage Web3 Collectibles Venture
- Remote
Arnold Ash Group are partnered with an innovative, exciting Web3 Collectibles Marketplace in their search for a Growth leader to join their expanding management team. The role will report to the Chief Marketing Officer and join a team of proven industry leaders and entrepreneurs at early stage.
The role requires a growth-focused expert who is deeply plugged into Web3 and knows how to move whales, KOLs, and degen communities. The primary focus will be driving user growth from Web3-native audiences, especially high-value collectors and sports/gaming/gambling-focused crypto users, while also owning core growth fundamentals like funnel optimization, analytics, and performance oversight.
Key Responsibilities:- Own Web3 user acquisition:
Develop and execute strategies to attract Web3 whales and sports/gaming Web3 users - Court whales and KOLs:
Build relationships with high-impact wallets, influencers, and community leaders across CT, Discord, and other Web3 hubs - Run creator and community activations:
Coordinate collabs, pack opens, giveaways, and exclusives with Web3 projects, creators, and communities - Stay active in CT, Discord, and Web3 channels to promote CP organically
- Design “dark arts” programs:
Create scrappy, Web3-native programs that feel native to the culture – VIP experiences, curated drops, private runs, and other incentives that resonate with whales and degen users - Manage relationships from first contact through activation
- Coordinate assets and campaign needs with the marketing and design teams
- Own growth reporting and performance insights
- Run A/B tests and experiments to improve acquisition and retention
- Make data-driven decisions; familiarity with on-chain tools is a plus
Required:
- Deep familiarity with Web3 culture – crypto Twitter, NFTs, degen communities, sports/gaming/gambling-adjacent ecosystems
- Experience working directly with Web3 creators, communities, or KOLs, ideally including high-value collectors or whales
- Existing relationships or strong access into Web3 circles, with the ability to open doors and get into the right rooms/chats
- Comfort representing a brand publicly in Web3 contexts (spaces, AMAs, events) when needed
Compensation:
United States $150,000–$180,000 per year (salary range may vary)
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