Assistant; e Chef de Produit Marketing; H/F - Stage
Listed on 2026-07-12
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Marketing / Advertising / PR
Product Marketing -
Business
Location: Ralston
Bike Systems Product Marketing Integration
Integrated within the Marketing department, you will support the Product Manager (PLM) on the "Bike Systems" range (wheels, rims, hubs, and accessories) on various missions:
Market Analysis, Consumer Feedback Collection, and Management:Structure market and user information feedback for integration into the product development plan
Commercial Product Launch:Lead the creation of content for commercial product launches
Create technical product presentation materials (sales force training, commercial brief presentations)
Participate in the training of sales forces on product ranges
Create sales support materials incorporating main sales arguments
Formalize a benchmark tool to aid sales representatives
Product Competitiveness:Conduct competitive intelligence
Analyze the main benefits of competitor products
Create comparative tables including an evaluation of product benefits
Formalize product evolution recommendations based on competitive intelligence results
Sample Management:Provide samples to commercial and communication teams for the sales campaign and key launch events
Product Information Management:Create and update product references (article codes, barcodes)
Update product sheets in the PIM (Product Information Management)
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