Graduate Sales Coordinator

Overview of the Company

Pets Choice is an ever‑evolving FMCG branded pet products manufacturer and supplier. As one of the fastest‑growing producers in the pet‑care industry, we’re committed to elevating our large, diverse portfolio of trusted brands, including Webbox, Bob Martin, Felight, Vets Kitchen, Hownd and Meatiful.

Our products range from food, treats, toys, accessories, and healthcare, giving us a uniquely broad presence across the pet‑care landscape. We manufacture and supply into a wide range of channels including Grocery, Discounter, Wholesale, eCommerce, Pet Specialist, and Export markets, ensuring our brands reach pet owners across the UK and beyond.

• Manage a portfolio of existing independent pet trade customers via telephone and email
• Proactively contact new and lapsed customers to generate new business opportunities
• Drive sales growth through upselling, cross‑selling and promoting the Pets Choice product portfolio
• Build strong, lasting relationships with customers to support retention and repeat business
• Support promotional activity and product launches through targeted calling campaigns
• Process customer orders accurately and efficiently in line with company procedures
• Maintain up‑to‑date customer records, call notes and activity within CRM systems
• Support Area Sales Managers and Account Managers to maintain their territory and account plans
• Resolve customer queries and issues in a timely and professional manner
• Monitor market activity and provide feedback on customer needs and competitor activity

• Business or similar degree and/or the desire to step into a commercial role
• Previous experience in customer facing role
• Strong communication skills with confidence in building relationships over the phone
• Results‑driven with a proactive and positive approach to sales
• Good organisational skills
• Strong attention to detail
• Ability to work as part of a team
• Comfortable working in a fast‑paced, target‑driven environment
• Shows a strong commitment to continuous improvement and actively identifies opportunities for growth.
• A full clean Driving Licence
• Based at Blackburn Head Office

• Experience with in pet industry or working with independent retailers
• Experience using sales reporting tools