Senior Producer Brand Storytelling

What you will do:

• Identify, research, and develop compelling stories across Empower’s products, customers, employees, leadership, and brand initiatives.
• Translate complex financial wellness, wealth, and retirement topics into clear, engaging, audience‑focused narratives.
• Create and pitch editorial concepts for video series, podcasts, executive storytelling initiatives, customer features, and branded content programs.
• Lead end‑to‑end production of multimedia content from concept development through final publication.
• Conduct research, interviews, story development, scriptwriting, editorial planning, and content review activities.
• Coordinate production schedules, talent preparation, shoot logistics, recording sessions, and post‑production workflows.
• Collaborate with creative internal teams and external production partners to ensure high‑quality content execution.
• Oversee editing workflows, review cycles, fact‑checking, stakeholder approvals, and final content delivery.
• Produce recurring video and podcast content featuring executives, customers, industry experts, and subject‑matter experts.
• Prepare hosts, executives, and on‑camera talent through interview preparation, scripting support, and storytelling guidance.
• Shape narratives with strong editorial judgment, pacing, tone, and audience relevance across long‑form and short‑form formats.
• Develop platform‑specific content adaptations and promotional assets for social and digital channels.
• Apply journalistic principles to uncover authentic insights, strengthen storytelling quality, and maintain content credibility.
• Ensure all content meets established editorial, legal, compliance, brand, and quality standards.
• Monitor emerging storytelling trends, audience behaviors, podcast formats, creator‑led media, and content distribution best practices.
• Partner with cross‑functional stakeholders to align content strategies with organizational objectives and audience needs.
• Support the development, execution, and growth of recurring content franchises, executive‑led storytelling series, and thought‑leadership programming.