Marketing & Social Media Specialist

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Job Description

Marketing & Social Media Specialist (Full Time)

Location: Olathe, KS

KidsTLC is seeking a creative, driven, and organized Marketing and Social Media Specialist to support the execution of the agency’s marketing and communications efforts. This role plays an important part in increasing brand awareness, engaging our community, and supporting programs, events, and fundraising initiatives across both external and internal channels.

The ideal candidate is a strong storyteller and visual communicator with hands-on experience in social media management, content creation, writing copy, and performance tracking. They are comfortable developing, shooting, editing, and managing digital content and creating visually compelling materials using Canva and Adobe Creative Suite, including Illustrator and Photoshop.

This position works under the direction of the Director of Marketing and Communications and collaborates with internal teams to implement marketing initiatives, maintain brand consistency, and support meaningful community engagement.

The following duties are typical for this position. They are not to be construed as exclusive or all-inclusive. Additional duties may be assigned.

• Develop, schedule, shoot, edit, and manage social media content across Instagram, Facebook, Linked In, and You Tube in alignment with KidsTLC’s marketing strategy.
• Create engaging content calendars, platform-specific copy, and visual assets for each channel.
• Monitor daily engagement, respond to comments and messages, and actively build relationships with our online community.
• Track and analyze performance metrics to optimize engagement, reach, and audience growth.
• Maintain a consistent brand voice and visual identity across all platforms.

• Assist in the development and execution of marketing campaigns supporting agency programs, events, and fundraising initiatives.
• Collaborate with the development team to promote annual fundraisers and create event-day signage and marketing materials.
• Coordinate with internal departments to understand communication needs and deliver effective marketing support.
• Create marketing materials including flyers, brochures, e-newsletters, text blasts, and digital assets aligned with brand guidelines.
• Support internal communications, including staff newsletters, announcements, and internal branding projects, using Word Press, Constant Contact, Mailchimp, or similar platforms.

• Design branded graphics, short videos, animations, and digital content using Adobe Creative Suite and Canva.
• Ensure consistent use of brand elements across all visual communications.
• Assist with multimedia and visual storytelling as needed.

• Support the development and implementation of a social media strategy to grow and engage audiences across platforms.
• Monitor trends, track performance, and adjust strategy to maximize reach and engagement.
• Respond to comments and messages in a timely, thoughtful manner and engage with community partners online.

• Maintain and update website content, including verbiage, event information, and program updates using Word Press.
• Build and launch landing pages as needed to support marketing campaigns, events, and initiatives.
• Collaborate with internal teams to ensure website content is accurate, timely, and aligned with brand guidelines.
• Utilize One Cause or similar platforms to create pages for ticketed events and fundraising campaigns.
• Monitor website functionality, troubleshoot minor issues, and coordinate technical support when necessary.

• Track and report key social media and marketing performance metrics.
• Maintain organized files and documentation for marketing assets and campaigns.
• Support marketing-related logistics for events and initiatives…