E-commerce Manager

Role Overview

• E-commerce Marketplace Manager responsible for growing Amazon Seller Central and other online channels while protecting pricing, brand control, and channel integrity.
• Owns marketplace strategy across Amazon, Walmart, Shopify, and other channels, with a focus on avoiding channel conflict and preventing internal competition between channels.
• Will also lead product sourcing specifically for online sales, since not every retail item is a good fit for ecommerce.

• Launch, manage, and scale Amazon Seller Central, including FBA and/or FBM.
• Take control of listings, pricing, catalog structure, and content to reduce dependence on Vendor Central.
• Build a pricing and channel strategy that keeps online channels from competing against each other and causing listings to be shut off or suppressed.
• Manage Buy Box ownership, reseller issues, MAP enforcement, and pricing consistency.
• Oversee marketplace performance metrics including sales, margins, TACoS, conversion rates, and inventory health.
• Coordinate inventory planning, replenishment, and forecasting to support online demand.
• Work closely with internal teams to align marketplace strategy with broader retail and distribution goals.

• Source products specifically for online channels instead of simply taking retail items and listing them online.
• Identify products that are better suited for ecommerce based on price point, shipping efficiency, conversion potential, bundle potential, and customer demand.
• Work with suppliers to develop online-specific SKUs, bundles, variations, and exclusive items.
• Evaluate whether current retail items are the right fit for online, and recommend new items when they are not.
• Analyze marketplace trends, keyword demand, reviews, and competitor listings to identify online product opportunities.
• Create sourcing strategies that improve margin, reduce channel conflict, and support stronger online sell-through.
• Work with domestic and overseas suppliers to source products that are more competitive online than current retail assortment.

• Develop a structured multi-channel plan across Amazon, Walmart, Shopify and wholesale.
• Establish pricing architecture to prevent marketplaces from undercutting each other.
• Create SKU segmentation strategies such as exclusive online items, bundles, and channel-specific variations.
• Monitor and reduce conflict between online channels and retail accounts.
• Proactively manage listing suppression, account health issues, and platform compliance risks.
• Coordinate with sales and category teams so online strategy supports, rather than harms, retail business.

• Manage an overseas team responsible for product images, A+ content, and PPC execution.
• Set clear goals, timelines, and KPIs for remote team members.
• Review creative work, listing quality, and ad performance, while providing strategic direction.
• Ensure the team supports the overall marketplace plan and online product strategy.
• Improve workflows, communication, and accountability across distributed teams.

• Deep hands-on experience with Seller Central backend, including catalog management, flat files, and variation structures.
• Strong understanding of Buy Box mechanics, Amazon fees, FBA storage, and margin management.
• Experience troubleshooting listing issues, suppressed ASINs, and backend catalog problems.
• Familiarity with transitioning between Vendor Central and Seller Central or operating both in a hybrid model.

• 5+ years managing Amazon Seller Central or broader ecommerce marketplace operations.
• Proven ability to grow marketplace revenue while protecting margin and brand control.
• Experience managing overseas or remote teams.
• Strong background in sourcing, especially identifying products suited for online sales.
• Experience in consumer goods, housewares, or branded product categories.
• Understanding of channel conflict, reseller control, and pricing strategy.

• ERP experience
• Strong Excel and data analysis skills for margin, pricing, and forecast planning.
• Familiarity with PPC tools, listing tools, and marketplace reporting platforms.
• Understanding of FBA logistics, inventory planning, and replenishment cycles.
• Ability to manage flat files, bulk catalog updates, and product data accurately.

Salary $75,000-$100,000