Digital Media and Communications Manager

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The Washington State Board for Community and Technical Colleges (SBCTC) is seeking qualified applications for the position of Digital Media and Communications Manager.

The Washington State Board for Community and Technical Colleges (SBCTC) is a state agency governed by a nine-member, governor-appointed board. With oversight from our board, SBCTC administers the Community and Technical College Act. We work closely with community and technical colleges and other partners to support student success, expand learning opportunities, and strengthen Washington's communities, industries, and workforce.

This is a redesigned position that reports to the SBCTC Communications Director. The incumbent plans, creates, and manages digital media that is clear, engaging, and accessible. They use social media, visual design, video, and photography to share information, tell meaningful stories, and support understanding across the system. The role plays a key part in shaping how our audiences experience SBCTC's digital presence.

The Digital Media and Communications Manager position is an administrative exempt position headquartered in Olympia; however, some hybrid work can be negotiated.

Strategic communications planning

* Lead digital media, visual communications, brand, and social media strategies and planning, ensuring alignment with agency priorities and audience needs.

Visual communications

* Design and oversee the production of graphics, data visualizations, publications, and digital assets that present complex information clearly.

* Ensure accessibility by applying web content accessibility guidelines (WCAG) and best practices.

* Advise and collaborate with colleagues and partners to develop effective visual content.

* Guide and review creative work to ensure quality, accuracy, and alignment with organizational voice and values.

Brand management

* Maintain and grow a consistent brand identity, including visual standards, tone, and voice.

* Support clear messaging and storytelling across platforms.

* Review materials and provide guidance to ensure alignment with brand and accessibility principles.

* Use feedback and performance insights to strengthen brand effectiveness.

Social media management

* Create and manage social media content across platforms.

* Monitor engagement, respond to audiences, and support positive interactions.

* Use analytics to improve reach, engagement, and understanding.

* Apply plain language and inclusive communication practices.

Video and photography

* Plan, produce, and edit video and photo content for digital platforms.

* Manage all aspects of production, including concepting, filming, and post-production.

* Ensure accessible and inclusive content (e.g., captioning, representation).

* Organize and maintain media assets for ongoing use.

Other duties as assigned

* Use a range of communications tools to develop and maintain digital content.

* Participate in committees and represent SBCTC as assigned.

* Perform related duties as needed.

* Bachelor's degree in communications, marketing, digital media, journalism, or related field and five years of related experience OR equivalent combination of education and experience

* Proven ability to develop, lead, and implement and lead strategies across various communications channels

* Strong skills in visual communications, including graphic design, data visualization, and multimedia content creation

* Experience with social media management, audience engagement, and analytics

* Proficiency in Adobe Creative Cloud Suite

* Proficiency in video and photography production, including planning, filming, and editing

* Working knowledge of Web Content Accessibility Guidelines (WCAG) and experience creating accessible digital content

* Strong writing, editing, and storytelling skills with the ability to translate complex information into clear, audience-centered content

* Experience maintaining brand consistency, including voice, tone, and visual identity

* Ability to manage multiple projects, meet deadlines, and collaborate effectively with colleagues and partners

Instead of a traditional cover letter, please draw from your experiences and ideas and share a proposal for the following scenario.

Note:

Please keep your response to less than two pages. We are interested in your thought process, strategic approach, and how you would use the available tools and resources. A high-level proposal is all that's needed.

Scenario

You're the Digital Media and Communications Manager for SBCTC. Agency leadership asks you to develop and launch a digital communications campaign that highlights an unfamiliar program. Assume this program serves an important group, but many people-including SBCTC staff and external audiences-aren't familiar with it.

Money and capacity are tight, so this campaign needs to leverage the tools and resources SBCTC already has. This includes:

* Adobe Creative Cloud Suite for graphics, video, and photos

* A camera with recording capabilities

* Facebook,…