Director of Digital Advertising; On Site - Washington, DC

Rational 360 is hiring a Director of Digital Advertising to help lead and manage the firm's digital advertising campaigns. Candidates must have experience managing paid digital promotion, be well-versed in online and social media communications, and ideally will have experience in agency or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.

In this role, you will help develop and oversee the digital strategy for client accounts, including acquisition and activation ads, education and persuasion ads, online fundraising, and social media. Directors engage in daily client consultation, strategy development, and high-level management of media relations campaigns.

The Rational Way:
All in Partners

Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.

From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.

The Rational Approach:
Integrated Campaigns

We create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.

The Rational Difference:
Connected Where it Matters.

Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.

• 5+ years of experience executing digital campaigns, with at least 3+ years in a dedicated digital advertising role
• Hands-on-keyboard experience with the following advertising platforms:
  Meta (Facebook + Instagram), X (Twitter), Google Ads, Linked In, Stackadapt, Simpli.fi, Liveramp, or other programmatic platforms.
• Experience in multiple aspects of digital campaign management including creative development, campaign setup, ad trafficking, optimizations, and reporting & analysis
• Experience managing ad campaigns with different goals, including acquisition, fundraising, persuasion, education, and traditional marketing
• Experience working alongside client teams to develop multi-channel campaigns to help meet short-term and long-term advocacy and fundraising goals across various digital platforms (email, social media, SMS, and websites)
• Ability to manipulate and analyze data in reporting systems such as Excel
• Strong attention to detail, with the ability to handle multiple projects simultaneously
• Willingness to learn new skills and strategies, both in professional development and experiential settings
• Ability to set client-specific goals and drive toward them
• Ability to work both independently as well as part of a close-knit team
• Excellent verbal and written communication skills
• Proven ability to develop creative, strategic digital solutions to communications challenges
• Experience managing clients and/or project teams
• Bachelor’s Degree

Rational 360 offers competitive compensation including year-end bonuses and a 401K match for full-time employees. Full-time staff members are eligible for medical, dental, and vision insurance. The salary range for this role is $82,500 - $98,000.

We offer employees paid time off, paid holidays off, paid family leave, sick leave, and a flexible work schedule around the holidays which include the office…