AVP Credit Card Acquisitions - Omaha, Nebraska

Job Overview

Pen Fed is hiring a (Hybrid) AVP Credit Card Acquisitions for locations in Tysons, Virginia;
Eugene, Oregon;
Omaha, Nebraska; or San Antonio, Texas. The incumbent will drive new credit card acquisitions across all channels, including Direct Mail, Digital, Financial and Contact Centers, and Partnerships. The role owns the acquisition strategy and delivery against ambitious growth targets, ensuring disciplined economics and scalable execution. The role collaborates closely with Credit Policy, Marketing, BI/Analytics, underwriting, finance, channel leadership, and technology to optimize acquisition and targeting strategies, improve conversion, and drive sustained portfolio growth.

Primary KPIs include new card acquisitions, channel-level conversion rates, CPA, and overall acquisition economics.

• Own end-to-end card acquisition strategy across Direct Mail, Digital, Financial and Contact Centers, and Partnership channels.
• Deliver against aggressive new card acquisition targets while maintaining disciplined economics. Establish channel-specific KPIs, dashboards and performance routines.
• Drive acquisition campaigns including pre-approval, pre-screen, and invitation-to-apply campaigns across member base and non-members in target segments.
• Collaborate with partners to manage CPA, payback and lifetime value targets.
• Partner with credit policy and analytics team on segmentation, targeting and credit buy box expansion for acquisition. Continuously monitor and improve credit declines, identify policy improvement areas and process issues.
• Partner with Decision Science team to build and improve models to effectively target new members. Partner with marketing to refine targeting, offers and channel strategies.
• Collaborate with underwriting, technology and operations to improve application flows and scalability.
• Identify growth constraints and develop corrective action plans. Drive alignment across channel leaders on growth priorities.
• Provide product performance reporting and industry benchmark data to executive management; be an expert with respect to the competitive landscape.
• Leverage data and technology to analyze results, manage performance, and constantly improve the member experience. Optimize acquisition funnels using data-driven diagnostics and test-and-learn frameworks.
• Support the broader product management organization and provide coaching and development opportunities for team members to advance their careers.
• Assist with special product strategy projects as needed.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

• Bachelor's Degree in business or marketing required;
  Master’s Degree preferred.
• Minimum of twelve (12) years’ experience in card acquisition and growth with product leadership roles at credit union, banking and/or fintech industries.
• Minimum of five (5) years’ direct management experience and one (1) year of experience in a Director Level role.
• Experience working with branches and contact centers distribution models.
• Proven success in driving acquisition at scale across multiple channels.
• Strong expertise in acquisition economics, direct marketing, and funnel optimization.
• Strong analytical and financial skills coupled with execution discipline.
• Proven ability to address and persuade multiple constituencies including senior executives.
• Demonstrated ability to influence cross-function teams.
• Excellent communicator across all levels within an organization, providing clarity to complex concepts and solutions.
• Ability to deliver initiatives from conception through completion on time, within budget, and on or beyond scope.
• Experience using A.I. tools preferred.

This position will supervise employees.

No additional licenses or certifications required.

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

Ability to travel to various worksites and be on call may be required.

At Pen Fed, we offer a robust benefits package…