Mgr II Communications - Video & Writer

Mgr II Communications
- Video & Writer

Union Pacific is seeking a strategic communications professional with a passion for visual storytelling to help bring our story to life. This role is responsible for developing and delivering compelling, video-led narratives that highlight Union Pacific's critical role in keeping the nation's economy moving and communities connected. The role blends strategy and creativity – translating complex business priorities into engaging, human-centered stories that resonate with employees, customers, stakeholders and the public.

Responsibilities include concepting, scripting, filming and editing compelling video content, alongside writing and editing supporting materials that reinforce key messages, including short- to long-form articles and social media posts. The role also helps plan and coordinate Corporate Communications events, ensuring seamless execution and alignment with broader storytelling efforts.

Accountabilities Use communication and video expertise to translate corporate strategies and goals into compelling storytelling via videos shared across a variety of internal/external channels. Understand target audiences and adjust narrative to appeal to each through easily digestible content. Provide effective project management leadership and consultation to develop communication plans. Coordinate and execute video and photo shoots; edit and produce final video for internal and external media channels.

Write and edit various materials, including fact sheets, web content, video scripts, news stories, social media posts and other materials as required. Liaison with in-house and external designers/vendors to develop communication materials and ensure consistent application of brand standards and effective reputation management while achieving deadlines. Initiate improvements in departmental procedures to increase production quality and efficiency for communication services and materials.

Organize and help coordinate events associated with communications initiatives, including employee town halls and annual awards ceremony. Oversee in-house TV studio in collaboration with Tech to conduct live town halls and broadcast interviews. Perform other duties as assigned.

Qualifications
- Required Demonstrated expertise in video production, editing and storytelling (portfolio or reel required). Strong interviewing skills and a keen eye for authentic, impactful storytelling moments. Strong writing and editing skills, with the ability to craft narratives for internal/external audiences. Ability to manage multiple, concurrent projects in a fast-paced environment. Excellent organizational, planning and problem-solving skills. Bachelor's degree. A minimum of 5 years of communications experience.

Proficient editing video with Adobe Premiere and photos with Adobe Lightroom and Photoshop. Proficient in Microsoft Office (Excel, PowerPoint, Word) skills.

Qualifications
- Preferred

Physical and Mental Job Requirements While performing the responsibilities of the job, the employee will spend extended hours in front of a computer screen. Work Conditions Travel 25% of the time.