Catering Sales Director

primary objective of this position is to help direct the catering department, which includes planning, budgeting, forecasting, soliciting new business, maintaining current clients, and promoting banquet and catering business for the club. Revenue maximization and the ability to control Catering expenses through effective negotiation of services and accurate forecasting are required. The Director is ultimately responsible for achieving his/her budgeted sales plan.

Internal/external events may include seminars, wedding receptions, bar and bat mitzvahs, rehearsal dinners, luncheons, and golf tournament events. Member events may also include holiday parties, special events, and more.

The Catering Sales Director develops relationships with Members, individuals, and corporations who book events to maintain a catalog of repeat business while prospecting for new events. Additionally, she/he will promote the Club locally via bridal shows and other public events, which heighten awareness within the community. This position works closely with the Executive Chef when designing custom menus for clients. They must also work with the entire management team to communicate and prepare for upcoming events.

• Solicit new accounts and review previous Catering/Banquet files to generate business.
• Interact with clients and prospective clients to determine needs and direct staff accordingly.
• Must be able to direct and maintain the sales process.
• Respond to all inquiry phone calls/walk-ins.
• Conduct site visits/entertain potential clients.
• Assist with the development of, editing, and distribution of all banquet-related files that generate business.
• Negotiate, prepare, and write proposals and contracts.
• Works closely with Brides in the bridal market.
• Acts as the face of the business to those seeking Wedding venues.
• Brings imagination into each event.
• Create, edit, and distribute all reports needed for daily, monthly, and annual forecasting.
• Supervise and monitor the performance of Catering staff in the proper preparation of Banquet menus, memos, and files.
• Tour and inspect banquet and meeting space
• Ensure that functions are set to client-specific standards and ready to begin on time.
• Coordinate with other departments regarding client requests regarding the BEO process.
• Assure of complete billing and deposit procedures as needed on a timely basis.
• Give an overview of weekly events to staff, the General Manager, and the Food & Beverage Department.
• Prepare weekly/monthly forecasts for Sales and Catering bookings and their effect on food, beverage, and other miscellaneous revenues.
• Attend staff and other club meetings as needed.
• Performs other duties as requested by Supervisor.

• Two years’ experience as a Catering Sales Director.
• Solid understanding of banquet revenue generation.
• Proven track record of sales performance.
• Knowledge of social etiquette.
• Creative menu development skills.