AI Automation Engineer - Sales & Marketing

** We believe in the power and joy of learning*
* At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.

** Our culture values inclusion, engagement, and discovery*
* Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.

We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see   .

The AI Automation Engineer - Sales & Marketing is a hands-on technical role focused on building AI-driven workflows that accelerate revenue generation and reduce friction across the commercial engine  will partner directly with sales operations, marketing, and Rev Ops leaders to identify high-value automation opportunities and ship weekly improvements.

This role sits at the intersection of GTM systems, AI/ML capabilities, and enterprise automation. The ideal candidate knows Salesforce deeply, has built against marketing automation platforms, and can rapidly prototype AI-powered improvements to proposal generation, lead qualification, and campaign execution. You should be equally comfortable in a code editor and on a quarterly business review with sales leadership.

** Key Responsibilities*
* ** Revenue-Focused AI Automation*
* + Automate proposal generation, contract drafting, and RFP response workflows using LLMs and document AI

+ Build AI-powered lead qualification, scoring, and routing systems integrated with Salesforce

+ Automate campaign workflows across marketing platforms (Marketo, Hub Spot, Salesforce Marketing Cloud)

+ Develop AI assistants for sales reps to accelerate account research, call prep, and follow-up

+ Create intelligent content generation pipelines for marketing collateral, email copy, and personalization

** Salesforce & GTM Systems Integration*
* + Integrate AI capabilities directly into Salesforce via Apex, Flow, and Einstein AI platforms

+ Build API integrations between CRM, CPQ, marketing automation, and enrichment platforms (Zoom Info, Clearbit)

+ Identify and resolve workflow friction points slowing down pipeline velocity

+ Instrument workflows with telemetry to surface bottlenecks and measure automation impact

+ Partner with Rev Ops on data quality, hygiene, and enrichment automation

** Continuous Improvement & Delivery*
* + Deliver continuous weekly improvements to deployed workflows based on user feedback

+ Quantify proposal cycle time reduction, pipeline velocity gains, and rep productivity lift

+ Partner with sales and marketing stakeholders to identify the next tranche of opportunities

+ Maintain documentation, onboarding materials, and runbooks for all deployed automations

+ Monitor production workflows for reliability, drift, and edge case handling

** Required Qualifications*
* + Bachelor's degree in Computer Science, Engineering, Information Systems, or related field

+ 4+ years of experience in automation engineering, software development, or Rev Ops/Mar Ops engineering

+ Strong proficiency in Python and experience building production automation

+ Hands-on experience with LLMs and modern AI APIs (OpenAI, Anthropic, AWS Bedrock)

+ Deep experience with Salesforce - administration, Flow, Apex, or Salesforce APIs

+

Experience with at least one major marketing automation platform (Marketo, Hub Spot, Pardot, Eloqua)

+ Strong understanding of B2B sales and marketing processes and KPIs

+ Excellent communication skills to work with revenue leadership and technical stakeholders

** Preferred…