Marketing Automation Strategy Manager

## Marketing Automation Strategy Manager Apply remote type:
Hybrid locations:
Omaha - FN Towertime type:
Full time posted on:
Posted Yesterday job requisition :
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- ** At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.
**** Summary of the Job:
** The Marketing Automation Strategy Manager is a senior individual contributor on the Marketing Technology & Digital Operations team responsible for advancing the strategic use of our enterprise marketing automation platform to advance scalable, personalized customer engagement.
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* About This Role:

** This role bridges marketing strategy, platform capabilities, and operational execution. The ideal candidate understands how to translate business objectives into scalable digital marketing solutions while identifying and activating untapped marketing automation capabilities that improve efficiency, personalization, performance, and speed to market.
** Success in this role requires equal strength in strategic thinking, platform enablement, process optimization, and campaign operations*
* ** measured by:
*** Increased adoption and strategic utilization of marketing automation platforms across channels
* Improved personalization sophistication and customer engagement performance
* Faster and more efficient campaign deployment through scalable processes and automation
* Development of repeatable frameworks, governance models, and operational best practices
* Strong cross-functional partnerships and stakeholder trust
* Elevation of team capabilities, strategic thinking, and operational excellence
** Job Specific Responsibilities/Accountability:
**** Marketing Automation Strategy & Platform Expertise
*** Serve as the subject matter expert on cross functional, omnichannel marketing automation capabilities and best practices
* Identify, champion, and implement approach to leverage underutilized marketing automation capabilities that improve customer engagement and operational scalability
* Evaluate emerging capabilities, trends, and opportunities to continuously evolve platform utilization
** Platform Optimization & Scalable Enablement
*** Operationalize marketing strategy by implementing scalable campaign frameworks, reusable templates, governance standards, and operational best practices
* Improve campaign deployment efficiency through automation, standardization, and process optimization
* Support the evolution of cross-channel customer engagement strategies
* Partner with technology, data, and analytics teams to support integrations, audience enablement, and data quality initiatives
* Optimize deliverability, campaign orchestration, segmentation, and testing strategies across the platform
** Personalization & Data Strategy
*** Champion sophisticated omnichannel marketing personalization strategies leveraging customer data, behavioral triggers, AI-driven recommendations, and dynamic content
* Collaborate with data engineering and analytics teams to ensure proper data ingestion, hygiene, consent management, and utilization within the platform
* Ensure compliance with privacy regulations (GDPR, CCPA) and internal data governance policies
** Reporting, Testing & Performance
*** Support and operationalize advanced personalization strategies leveraging customer data, behavioral triggers, dynamic content, and AI-driven capabilities
* Develop testing frameworks including A/B testing, audience experimentation, and performance optimization
* Analyze campaign and journey performance to identify actionable insights and strategic opportunities
* Proactively identify gaps, inefficiencies, and risks within campaign execution and platform configuration
** Cross-Functional & Executional Oversight
*** Act as the bridge between marketing strategy and technical execution teams, translating complex requirements into scalable solutions
* Partner closely with developers, data engineering, analytics, compliance, and marketing stakeholders
* Challenge assumptions and provide alternative approaches that improve scalability, customer experience, and operational efficiency
* Oversee and…