Marketing Automation Strategy Manager

At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.

The Marketing Automation Strategy Manager is a senior individual contributor on the Marketing Technology & Digital Operations team responsible for advancing the strategic use of our enterprise marketing automation platform to advance scalable, personalized customer engagement.

This role bridges marketing strategy, platform capabilities, and operational execution. The ideal candidate understands how to translate business objectives into scalable digital marketing solutions while identifying and activating untapped marketing automation capabilities that improve efficiency, personalization, performance, and speed to market.

• Increased adoption and strategic utilization of marketing automation platforms across channels
• Improved personalization sophistication and customer engagement performance
• Faster and more efficient campaign deployment through scalable processes and automation
• Development of repeatable frameworks, governance models, and operational best practices
• Strong cross-functional partnerships and stakeholder trust
• Elevation of team capabilities, strategic thinking, and operational excellence

• Serve as the subject matter expert on cross functional, omnichannel marketing automation capabilities and best practices
• Identify, champion, and implement approach to leverage underutilized marketing automation capabilities that improve customer engagement and operational scalability
• Evaluate emerging capabilities, trends, and opportunities to continuously evolve platform utilization

• Operationalize marketing strategy by implementing scalable campaign frameworks, reusable templates, governance standards, and operational best practices
• Improve campaign deployment efficiency through automation, standardization, and process optimization
• Support the evolution of cross‑channel customer engagement strategies
• Partner with technology, data, and analytics teams to support integrations, audience enablement, and data quality initiatives
• Optimize deliverability, campaign orchestration, segmentation, and testing strategies across the platform

• Champion sophisticated omnichannel marketing personalization strategies leveraging customer data, behavioral triggers, AI‑driven recommendations, and dynamic content
• Collaborate with data engineering and analytics teams to ensure proper data ingestion, hygiene, consent management, and utilization within the platform
• Ensure compliance with privacy regulations (GDPR, CCPA) and internal data governance policies

• Support and operationalize advanced personalization strategies leveraging customer data, behavioral triggers, dynamic content, and AI‑driven capabilities
• Develop testing frameworks including A/B testing, audience experimentation, and performance optimization
• Analyze campaign and journey performance to identify actionable insights and strategic opportunities
• Proactively identify gaps, inefficiencies, and risks within campaign execution and platform configuration

• Act as the bridge between marketing strategy and technical execution teams, translating complex requirements into scalable solutions
• Partner closely with developers, data engineering, analytics, compliance, and marketing stakeholders
• Challenge assumptions and provide alternative approaches that improve scalability, customer experience, and operational efficiency
• Oversee and support campaign deployment processes, stepping into hands‑on execution for high‑complexity, high‑visibility, or technically challenging initiatives as needed
• Mentor team members and help elevate overall Mar Tech and operational maturity across the organization
• Up to…