Manager, Digital Marketing

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Manager, Digital Marketing

Location:

Omaha, NE Remote Status:
On-Site Job  # of Openings:1 Organization:
United Way of the Midlands

Job Title:

Manager, Digital Marketing Department:
Strategy FLSA Status:
Full-time, Exempt

Location:

Omaha, NE (on-site)

Since 1923, United Way of the Midlands (UWM) has served the Omaha-Council Bluffs metro by bringing together the business, government, and not-for-profit sectors and raising money to support our community’s most impactful health and human service programs. UWM’s funded programs and direct services – including JAG Nebraska, 211, and the Weatherization Assistance Program – focus on four key areas to improve health and well-being for all, build financial stability and strength, help young people realize their full potential, and address urgent needs today to advance a better tomorrow.

At United Way, we are committed to fostering integrity, inclusion, and responsibility across our work where all employees feel valued, respected, and empowered to bring their unique perspectives and experiences to the table.

United Way of the Midlands UNITES our community’s CARING SPIRIT to build a STRONGER tomorrow.

At United Way of the Midlands, we…

• Build
  TRUST
  in everything we do.
• Extend
  GRACE
  by thinking beyond ourselves.
• Show
  GRIT
  by bringing it everyday.
• Be
  OPEN
  to embracing others’ differences.
• Actively
  ENGAGE
  by listening and sharing.
• Live
  CURIOUSLY
  to learn constantly.

The Manager, Digital Marketing is a creative and driven staff member who works with the Marketing leadership team in developing and executing United Way of the Midlands' (UWM) digital marketing strategy. Utilizing website, email, social media, digital advertising and analytics, this role drives brand awareness, donor engagement and community impact through compelling digital storytelling and innovative marketing campaigns. The position also leads United Way's digital fundraising strategy by optimizing online giving experiences, increasing digital conversion and collaborating across Marketing, Donor Engagement and Finance teams to maximize online revenue and donor engagement.

• Leads digital fundraising campaigns and online giving initiatives, and achieves departmental goals for online giving, plus email, web and social engagement
• Creates digital marketing assets (photo, video, graphics) and generates accompanying text to be used across a variety of platforms
• Oversees the strategy and execution of social media engagement and audience growth
• Manages email marketing campaigns to maximize performance, donor engagement and online fundraising conversion
• Performs website updates and enhancements for a better user experience and journey
• Monitors and improves SEO for organic and paid search capabilities
• Ensures projects are completed on time with exceptional quality
• Works with the Marketing & Communications team to ensure brand continuity in tone and appearance
• Supports the UWM team at special events with photography/videography and other duties as needed
• Some evening and weekend work required
• Other duties as assigned

• Optimizes online donation experiences, including donation pages, campaign landing pages and donor journeys to improve conversion and retention
• Manages production and tracking of organic and paid content across all digital media platforms
• In collaboration with Director, Marketing Services, plans, implements, and optimizes paid digital campaigns across platforms (Google Ads, Facebook/Instagram Ads, Linked In, and programmatic placements)

• Collaborates across departments to ensure seamless online gift processing, reporting and donor experience

• Owns strategy and execution for UWM's website, ensuring a user-centered design and seamless UX/UI
• Collaborates with internal stakeholders and external developers to improve navigation, accessibility, online giving user experience and conversion optimization
• Creates and manages landing pages for major campaigns and initiatives, including online giving, donor engagement tools, event registration and volunteer sign-ups