Sr. Manager, Enterprise Meetings

Sr. Manager, Enterprise Meetings Summary of Position

The Sr. Manager, Enterprise Meetings is directly responsible for the implementation, management, and ongoing optimization of every Strategic Meetings Management (SMM) client program within CTM Meetings & Events. This role owns the full program lifecycle - current-state assessment, program design, policy and workflow build, technology configuration, stakeholder rollout, adoption, and continuous optimization. The Manager serves as the operational owner of the SMM portfolio, partnering with Account Management, Sourcing, Planning, Technology, and Finance to deliver consistent and well-governed program experience.

This role may lead a small team of SMM specialists supporting implementation and ongoing program administration.

Standard

• Own end-to-end implementation of assigned SMM clients - discovery, current-state and spend assessment, program design, policy drafting, technology configuration, testing, training, and go-live - delivered against a documented implementation plan, timeline, and defined success criteria.
• Serve as the single point of accountability for assigned SMM clients regardless of program phase (assess, design, implement, adopt, optimize), maintaining a current phase-based roadmap and next-best-action plan for every account in the portfolio.
• Build and maintain a standardized SMM implementation playbook and toolkit - project plans, intake and approval workflows, policy language, approval matrices, training curricula, and communication plans - to compress time-to-value and eliminate one-off, unrepeatable builds.
• Configure, test, and maintain client SMM technology environments (Cvent or equivalent), including meeting request and approval workflows, budget and expense modules, registration templates, supplier and venue sourcing tools, integrations, and user permissions.
• Drive meeting capture and program adoption by designing stakeholder communication and change-management campaigns, monitoring request and registration volume against the expected meeting population, and acting on leakage and non-compliant booking behavior.
• Extend program visibility to small and simple meetings - consistently the largest pool of untracked meetings spend - through tiered intake paths and self-service tooling scaled appropriately to meeting complexity and value.
• Own SMM data integrity and reporting: define data standards and taxonomy, validate meeting and spend data at the source, and produce dashboards and management information that quantify savings, cost avoidance, compliance, supplier performance, and risk exposure.
• Lead recurring program governance for SMM clients - operating reviews, adoption checkpoints, and policy refresh cycles - and prepare the analysis, insight, and recommendations that support Account Management-led reviews and executive reporting.
• Identify and execute optimization opportunities across the portfolio, including policy tightening, preferred supplier utilization, sourcing and contract consolidation, payment and reconciliation improvement, workflow automation, and adoption of AI-enabled sourcing and RFP capabilities where approved and appropriate.
• Ensure duty-of-care and data governance requirements are embedded in every SMM program by design - attendee data handling and privacy, attendee tracking and manifest accuracy, emergency communication protocols, and documented compliance with client policy and applicable regulation.
• Maintain the SMM program documentation library (policies, SOPs, process maps, configuration records, training materials, and version history), ensuring changes are controlled, communicated, and adopted.
• Coordinate cross-functional delivery with Sourcing, Planning, Registration, Technology, Finance, and Account Management; resolve process breakdowns at the source and elevate risk early with a clear recommended course of action.
• Maintain a prioritized portfolio view of all SMM implementations and program initiatives, including capacity forecasting and workload allocation across the team, so that new commitments are made against known capacity rather than assumption.
• Define, track,…