Trading Product Marketing- Digital Assets, Senior Manager

Overview

Your opportunity

At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.

We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location(s). This role is expected to be in the office 4 days a week.

We are seeking an experienced Trading Product Marketing
- Digital Assets, Senior Manager to lead and drive the strategic marketing efforts for Schwab’s key product offerings within the evolving Digital Assets ecosystem. This role demands a visionary leader who can develop comprehensive marketing strategies, oversee their execution, manage a high-performing team (including a to-be-hired Sr. Specialist), and report on overall business performance. You will play a pivotal role in shaping Schwab’s position in the Digital Assets market, deepening client relationships, and ensuring our relevance among highly engaged, self-directed investors.

• Strategic Leadership & Vision:
  • Lead the development and execution of end-to-end go-to-market strategies for Digital Assets, ensuring strong alignment with overarching business objectives and segment priorities.
  • Define and champion product positioning and messaging that effectively communicates Schwab’s value proposition and deeply resonates with target segments of active traders and self-directed investors.
  • Mentor and manage a team, including a Sr. Specialist, providing guidance, support, and professional development opportunities.
  • Drive the ongoing evolution of our Digital Assets marketing strategy based on market dynamics, competitive landscape, and client insights.
• Audience Insights & Market Intelligence:
  • Lead the strategic data analysis and interpretation of audience segments, active traders, and self-directed investors to uncover key insights for impactful marketing activation.
  • Oversee comprehensive market trend analysis and competitive intelligence gathering, translating findings into actionable strategic recommendations for senior leadership and the team.
  • Identify and cultivate opportunities for deepening client relationships and expanding Schwab’s market share within Digital Assets.
• Go-to-Market Strategy & Execution Oversight:
  • Own the strategic planning and oversight of marketing plans for new product launches and feature enhancements within the Digital Assets space.
  • Establish and maintain robust communication channels and strategic collaboration frameworks between Marketing, Product, and Sales teams.
  • Direct the coordination with partners in Retail Acquisition to ensure seamless and effective campaign execution and optimization.
• Project & Stakeholder Management:
  • Manage and prioritize a portfolio of marketing initiatives, ensuring timely and effective execution across multiple cross-functional teams.
  • Develop, maintain, and proactively communicate project timelines, key milestones, and critical dependencies to all relevant stakeholders, including executive leadership.
  • Oversee the provision of marketing updates to Field Enablement, ensuring front-line teams are comprehensively prepared for client conversations and equipped with necessary resources.
• Campaign Management & Innovation:
  • Lead the design and execution of integrated, multi-channel marketing campaigns specifically tailored to active traders and self-directed investors for Digital Assets.
  • Guide the development and review of compelling marketing briefs and campaign assets, ensuring brand consistency and strategic intent.
  • Foster strong collaboration with colleagues in Trader Marketing to ensure Digital Asset marketing plans are seamlessly integrated within broader client experiences.
• Client Engagement & Advocacy:
  • Develop and oversee strategies designed to nurture clients through their adoption of digital assets, effectively highlighting features of interest and optimizing pathways to Trader Sales and Service teams.
  • Champion client feedback and insights to continually refine marketing approaches and product offerings.
• Performance Measurement & Optimization:
  • Establish key…